One platform, five solutions, don’t write five times. Write once, then modularize You’ve got more than one AWS-integrated product.Maybe it started with a single SaaS solution on Marketplace, and now you’ve added: Congratulations. You’re not just a product, you’re a portfolio.But here’s the catch: scaling your GTM content across these solutions is hard. If you […]
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Decoding how AWS sellers and partners collaborate to scale Marketplace growth and win enterprise deals Imagine you’re selling bottled water inside a massive stadium.You could try yelling from the stands, hoping someone walks up.Or, you could get the stadium announcer to say, “This is the water to drink.”That’s what it feels like when AWS sales
How AWS Sales Teams Work with Partners to Push Marketplace Solutions Read More »
Stop celebrating the listing, start measuring the momentum. Introduction Your AWS Marketplace listing is live. You’ve crossed the technical hurdles, completed the Foundational Technical Review (FTR), submitted content, and gone through procurement setup. Congratulations!Now what?For too many AWS Partners, the post-listing phase is a blind spot. They assume that visibility = pipeline, or that being
What Metrics Really Matter Post-Listing on AWS Marketplace Read More »
If you’re not tapping into these, you’re leaving Co-Sell pipeline on the table. Introduction You’ve listed your product on AWS Marketplace.You’ve passed FTR.You’ve even done a Co-Sell motion or two.But if that’s where your AWS GTM activity stops, you’re missing out.Because beyond the technical validation paths, AWS offers multiple marketing programs to help you grow
The 5 Most Underused AWS Marketing Programs Read More »
AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct is: “Let’s build a deck for AWS sellers.”They spend weeks polishing a 40-slide presentation, loaded with product screenshots, market trends, and technical diagrams. Then, they hand it off, hoping AWS
Stop Building Decks. Build Value Stories. Read More »
Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t mean AWS sellers will engage with you.The difference between partners who get introductions and partners who get ignored comes down to readiness.If you don’t show up prepared with clear assets, customer proof, and
The Co-Sell Readiness Checklist (Real Examples) Read More »
You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re missing the point and the opportunity.A strong FTR submission doesn’t just help you get listed on AWS Marketplace.It tells your Partner Manager, Solutions Architect, and the broader AWS team:“We’re serious. We’re ready. We’ve
How a Great FTR Submission Speeds Up Co-Sell Opportunities Read More »
You don’t need more traffic; you need more clarity Introduction Most AWS Partners assume that once their product is listed on AWS Marketplace, the job is done.But the real question isn’t just:“Are we listed?”It’s:“Are we converting?”And when your listing isn’t converting—even if you’re Co-Sell eligible, Partner-ready, and technically robust, it’s rarely because of your product.It’s
How Technical Content Impacts B2B Marketplace Conversions Read More »
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