Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all lined up neatly.Which one do you pick? Chances are, it’s the one with: A catchy cover, A clear summary, And maybe even a recommendation sticker that says “Best Seller.” That’s […]
The Role of Content Marketing in Marketplace Lead Generation Read More »
Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only a few coffee lovers will walk in.Open a stall inside a busy airport. Every single passerby is already a traveler — thirsty, hungry, and ready to buy. That’s the difference
Marketplace Marketing vs Google/LinkedIn Ads – Which Wins? Read More »
Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces like AWS, Azure, and Google Cloud have become a key channel for software vendors to accelerate growth, streamline procurement, and reach enterprise customers faster. But here’s the catch — success
How to Align Sales Teams with Marketplace Motion Read More »
One platform, five solutions, don’t write five times. Write once, then modularize You’ve got more than one AWS-integrated product.Maybe it started with a single SaaS solution on Marketplace, and now you’ve added: Congratulations. You’re not just a product, you’re a portfolio.But here’s the catch: scaling your GTM content across these solutions is hard. If you
How to Scale Your Content Across Multiple AWS Products Read More »
Tiers aren’t just about revenue; they’re about readiness. And readiness is content-driven. In the AWS Partner Network (APN), tier upgrades—Select to Advanced, Advanced to Premier, aren’t just status badges. They’re growth catalysts.They unlock more visibility, more funding opportunities, and more internal AWS support.And while revenue is part of the equation, there’s one factor that silently
Why Marketplace GTM Outperforms Traditional GTM in 2025 Read More »
Imagine building a house.You wouldn’t start with the roof. You’d start with the foundation, then walls, then finishing touches. Cloud Marketplace GTM works the same way.Too many vendors jump straight to “growth” without fixing the foundation. The result? Their listings look nice but leads never flow. At Marketeering, we break it down into a simple
The 3-Phase Marketplace GTM Framework: Listing → Enablement → Growth Read More »
If AWS is the world’s biggest stage, and Azure is the corporate boardroom, then Google Cloud (GCP) is the playground of innovators. Think about it: who do startups, AI-first companies, and digital-native businesses look up to? Google.From Gmail to YouTube to BigQuery, Google has always been the brand of innovation, data, and AI. And its
GCP Marketplace Lead Gen Opportunities for SaaS Vendors Read More »
Imagine you’re buying a car.The sticker price on the website says $50,000.But when you walk into the dealership, the salesperson whispers:“For you, we can do $45,000 — plus throw in free servicing for a year.” That’s exactly what happens inside AWS, Azure, and GCP Marketplaces through something called Private Offers.And for enterprise deals, it’s pure
Private Offers & Enterprise Deals – Why This Is Marketplace Gold Read More »
Think about how you use Google.When you search for something, do you ever go to page two? Probably not.The same is true inside AWS Marketplace. Enterprise buyers type a keyword, glance at the first page, and make decisions from there.If your listing isn’t showing up, it’s practically invisible.That’s why Marketplace SEO matters. Just like Google
Marketplace SEO – How to Rank in AWS Search & Get Found First Read More »
How a multi‑year, multi‑billion‑dollar cloud partnership signals a new era in frontier AI Setting the scene In early November 2025, OpenAI and AWS announced a major multi‑year compute‑infrastructure partnership. According to multiple sources, the deal is reportedly valued at around US $38 billion. Under the agreement, OpenAI gains immediate access to AWS’s high‑end infrastructure (including hundreds of thousands of NVIDIA GPUs, and
OpenAI & AWS: A Game‑Changing Infrastructure Deal Read More »
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