Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces like AWS, Azure, and Google Cloud have become a key channel for software vendors to accelerate growth, streamline procurement, and reach enterprise customers faster. But here’s the catch — success […]
How to Align Sales Teams with Marketplace Motion Read More »
Think about Microsoft for a second.For decades, they’ve owned the corporate IT world from Windows to Office to Teams.Now imagine what happens when that same trusted brand builds a marketplace for enterprise software and services.That’s exactly what Azure Marketplace is.And while AWS may get more attention, Azure has quietly built one of the strongest GTM
Azure Marketplace GTM Programs You Shouldn’t Ignore Read More »
Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and experiences. They look similar, but when you dig deeper, each one has its own quirks—different deals, loyalty programs, and ways of getting you the best price. Cloud Marketplaces work the
AWS vs Azure vs GCP – Which Marketplace Is Best for Enterprise GTM? Read More »
Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech companies are generating leads, accelerating deal cycles, and unlocking enterprise accounts, when they use it strategically.But here’s the kicker: most companies don’t. There Are Two Kinds of Marketplace Vendors The
Case Study Intro: How Tech Companies Unlock Leads via Marketplaces Read More »
Introduction Think back to when Netflix first started. At first, it was just a DVD rental service mailed to your doorstep. Most people didn’t take it seriously compared to the big cable networks.But as streaming matured, Netflix didn’t just compete, it reshaped the entire media industry.That’s what’s happening with AWS Marketplace right now.It began as
AWS Marketplace Growth – The New Enterprise Channel Read More »
Introduction Let’s play a quick game.Think about your Instagram profile.You might have a profile picture, a nice bio, and even a few posts.That’s presence. But unless you’re getting likes, DMs, and followers turning into real connections — it’s not really doing much for you.That’s pipeline.Cloud Marketplaces work the same way. Being present on AWS, Azure,
Marketplace Presence vs Marketplace Pipeline; What’s the Difference? Read More »
Introduction Picture this: you’re shopping online.You could buy directly from ten different websites, entering your card details each time, signing up for accounts, and managing ten separate receipts.Or… you could just go to Amazon, add everything to one cart, and check out once. Which one would you choose?Enterprises think the same way when they’re buying
Cloud Buyer Behavior: Why Enterprises Prefer Marketplace Procurement Read More »
Introduction Imagine you’ve opened a restaurant in the busiest mall in the city. You put up your signboard, set the tables, and wait for customers.But here’s the problem: nobody shows up.Not because the food is bad. Not because the mall isn’t crowded. But because no one knows your restaurant exists.That’s exactly what happens when tech
Why Just Listing on a Marketplace Isn’t Enough Read More »
A proven roadmap for going from zero to listed, validated, and ready to co-sell Introduction Getting listed on AWS Marketplace isn’t just about ticking boxes for the Foundational Technical Review (FTR) or filling in a few product details. It’s a full-stack go-to-market (GTM) motion, technical, strategic, and partner-aligned.Done right, your AWS listing becomes more than
The 30-Day AWS Marketplace Optimization Plan Read More »
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