When cold emails don’t work, use AWS’s trust to start the conversation. Introduction If you’ve ever tried to cold-sell a security product to a Fortune 500, you already know the pain: But there’s one trust shortcut that startups and mid-stage SaaS companies overlook:AWS Marketplace can be your fastest enterprise entry point.In this post, we’ll break […]
How to Use AWS Marketplace as an Enterprise Foot-in-the-Door Read More »
It’s more than a badge, it’s a buyer signal, but not always the right next step. Introduction If you’re an AWS Partner, you’ve probably heard this at least once:“You should get the Healthcare, Financial Services, SaaS, DevOps, Machine Learning Competency; it’ll help with Co-Sell and credibility.”But what’s rarely explained is: Let’s break down when AWS Competency
Do You Really Need an AWS Competency? Here’s When It Pays Off Read More »
It’s not about who builds better tech, it’s about who’s easier to sell. Introduction You’ve built a great cloud product. You’re listed on AWS Marketplace.Maybe you’ve even passed FTR and gone Co-Sell ready.But still, AWS field sellers aren’t picking you.Why?Because being “approved” is not the same as being recommendable.In this post, we’ll break down what actually
What Makes AWS Field Sellers Pick One Partner Over Another Read More »
You passed security, but did you align with how AWS actually evaluates your product? Introduction Most founders hear “FTR” and think: It’s just a security check.But here’s the truth:FTR isn’t just about encryption and IAM.It’s your first real impression with AWS, and a filter for Co-Sell potential.And if you miss key parts of the process, your listing gets
The FTR Checklist Most Founders Miss Read More »
If your AWS listing feels invisible, this is the blog you’ve been waiting for. Introduction So you made it. You passed FTR, got listed on AWS Marketplace, maybe even shared it on LinkedIn.But… no leads. No calls. No clicks.Just silence.The truth? Most AWS Marketplace listings aren’t broken; they’re just not built to convert.Let’s break down exactly
Why Most Marketplace Listings Don’t Convert (And How to Fix Yours) Read More »
A 2-week delay is nothing. A weak listing? That costs you pipeline. Introduction AWS Marketplace is a powerful distribution channel for SaaS founders.But jumping in without prep? That’s how you end up with: Before you list, check these boxes.It’s not just about tech. It’s about positioning, trust, and speed to value. Pre-Listing Marketplace Checklist (SaaS Edition)
The Marketplace Checklist for SaaS Startups (What to Do Before You List) Read More »
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