Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and experiences. They look similar, but when you dig deeper, each one has its own quirks—different deals, loyalty programs, and ways of getting you the best price. Cloud Marketplaces work the […]
AWS vs Azure vs GCP – Which Marketplace Is Best for Enterprise GTM? Read More »
Decoding how AWS sellers and partners collaborate to scale Marketplace growth and win enterprise deals Imagine you’re selling bottled water inside a massive stadium.You could try yelling from the stands, hoping someone walks up.Or, you could get the stadium announcer to say, “This is the water to drink.”That’s what it feels like when AWS sales
How AWS Sales Teams Work with Partners to Push Marketplace Solutions Read More »
How AWS partners can leverage FTR readiness, certified competencies, and co-sell programs to drive qualified pipeline and sustainable growth The line is long. The rules are strict. Not everyone gets in.Imagine you’re trying to get into an exclusive club.But once you’re inside, you gain access to the best opportunities, the best rooms, and the right
FTR, Competencies & Co-Sell; The Keys to Unlocking AWS Demand Gen Read More »
How ecosystem-driven GTM models are transforming how tech companies grow, scale, and sell If your cloud solution is listed on AWS, Azure, or GCP Marketplace and you’re still waiting for leads, you’re not alone. Getting listed is just step one. To turn that listing into pipeline, revenue, and Co-Sell momentum, you need a Marketplace GTM
What Is Marketplace GTM, And Why Every Tech Company Needs It Read More »
How aligning your product, partners, and platforms under a marketplace-first GTM unlocks scale and sustainable growth You’ve built your product.You’ve listed on AWS Marketplace (or Azure, or GCP).And now… nothing happens. Why? Because Marketplace isn’t a magic lead machine, it’s a storefront in a digital mall.And just being there isn’t enough. What Is Marketplace GTM?
What Is Marketplace GTM (Go-To-Market) & Why Every Tech Company Needs It Read More »
Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech companies are generating leads, accelerating deal cycles, and unlocking enterprise accounts, when they use it strategically.But here’s the kicker: most companies don’t. There Are Two Kinds of Marketplace Vendors The
Case Study Intro: How Tech Companies Unlock Leads via Marketplaces Read More »
Introduction Think back to when Netflix first started. At first, it was just a DVD rental service mailed to your doorstep. Most people didn’t take it seriously compared to the big cable networks.But as streaming matured, Netflix didn’t just compete, it reshaped the entire media industry.That’s what’s happening with AWS Marketplace right now.It began as
AWS Marketplace Growth – The New Enterprise Channel Read More »
Introduction Let’s play a quick game.Think about your Instagram profile.You might have a profile picture, a nice bio, and even a few posts.That’s presence. But unless you’re getting likes, DMs, and followers turning into real connections — it’s not really doing much for you.That’s pipeline.Cloud Marketplaces work the same way. Being present on AWS, Azure,
Marketplace Presence vs Marketplace Pipeline; What’s the Difference? Read More »
Introduction Picture this: you’re shopping online.You could buy directly from ten different websites, entering your card details each time, signing up for accounts, and managing ten separate receipts.Or… you could just go to Amazon, add everything to one cart, and check out once. Which one would you choose?Enterprises think the same way when they’re buying
Cloud Buyer Behavior: Why Enterprises Prefer Marketplace Procurement Read More »
Introduction Imagine you’ve opened a restaurant in the busiest mall in the city. You put up your signboard, set the tables, and wait for customers.But here’s the problem: nobody shows up.Not because the food is bad. Not because the mall isn’t crowded. But because no one knows your restaurant exists.That’s exactly what happens when tech
Why Just Listing on a Marketplace Isn’t Enough Read More »
Drop us your email and we will help you finalize a plan!
