One platform, five solutions, don’t write five times. Write once, then modularize You’ve got more than one AWS-integrated product.Maybe it started with a single SaaS solution on Marketplace, and now you’ve added: Congratulations. You’re not just a product, you’re a portfolio.But here’s the catch: scaling your GTM content across these solutions is hard. If you […]
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If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and then wonder why AWS sellers never use them.Here’s the truth: AWS account teams don’t use everything you send. They use the tools that fit their workflow, help them move faster,
The GTM Toolkit AWS Account Teams Actually Use Read More »
Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns, and field support.But here’s the reality: Co-Sell only works if AWS sellers see value in bringing you into deals.And that means shifting the question from:“What can AWS do for us?”“What
What AWS Sellers Really Want from Marketplace Vendors Read More »
Your architecture diagram isn’t just technical—it’s the backbone of your sales story. Introduction You’ve got your AWS architecture nailed down.Your diagram shows the perfect mix of S3, Lambda, RDS, VPCs, and CloudTrail.But here’s what most AWS Partners miss:That diagram doesn’t just explain your infrastructure; it tells your product’s story.And when used right, it can drive faster sales,
Cloud GTM Storytelling: How to Turn Your Architecture into a Narrative Read More »
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