Introduction If you’re preparing for AWS FTR, Co-Sell, or a Marketplace listing, you’ve likely been told: “You’ll need an architecture diagram.” And what do most teams submit?A high-level, blurry PDF pulled from an old pitch deck or an internal whiteboard sketch exported from Lucidchart.Here’s the problem:That’s not a diagram.That’s a placeholder.In AWS GTM and validation […]
Rethink Your Architecture Diagram: A Tool, Not a Form Read More »
Passing FTR isn’t the finish line. It’s the starting gun. Introduction Congratulations, you’ve passed the Foundational Technical Review (FTR).That’s no small feat. You’ve validated your architecture, tightened your security, and documented your operational practices.But here’s the trap many AWS Partners fall into: they treat FTR approval as the end of the journey. In reality, it’s
You’re Approved for FTR, Now What? Read More »
Build once. Deploy everywhere. Introduction You spent weeks preparing for AWS validation.You wrote the deployment guide, drew the architecture diagram, documented your security posture, and crafted real case studies.But once you pass FTR or get listed on AWS Marketplace, most teams do this: That’s a waste.Because the same AWS documentation you wrote to get validated
How to Reuse Your AWS Documentation Across Sales, Marketing, and Support Read More »
You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re missing the point and the opportunity.A strong FTR submission doesn’t just help you get listed on AWS Marketplace.It tells your Partner Manager, Solutions Architect, and the broader AWS team:“We’re serious. We’re ready. We’ve
How a Great FTR Submission Speeds Up Co-Sell Opportunities Read More »
You’re not being rejected because your product isn’t good; it’s because your story isn’t clear Introduction You’ve built the product. It works. It’s deployed on AWS.So why did your FTR or Co-Sell submission get delayed…or rejected?Because there’s often a huge gap between what AWS wants and what most startups submit.This blog outlines the most common mismatches between founder-submitted content
What AWS Wants vs What Founders Submit (and Where the Gap Lies) Read More »
You passed security, but did you align with how AWS actually evaluates your product? Introduction Most founders hear “FTR” and think: It’s just a security check.But here’s the truth:FTR isn’t just about encryption and IAM.It’s your first real impression with AWS, and a filter for Co-Sell potential.And if you miss key parts of the process, your listing gets
The FTR Checklist Most Founders Miss Read More »
If your AWS listing feels invisible, this is the blog you’ve been waiting for. Introduction So you made it. You passed FTR, got listed on AWS Marketplace, maybe even shared it on LinkedIn.But… no leads. No calls. No clicks.Just silence.The truth? Most AWS Marketplace listings aren’t broken; they’re just not built to convert.Let’s break down exactly
Why Most Marketplace Listings Don’t Convert (And How to Fix Yours) Read More »
A 2-week delay is nothing. A weak listing? That costs you pipeline. Introduction AWS Marketplace is a powerful distribution channel for SaaS founders.But jumping in without prep? That’s how you end up with: Before you list, check these boxes.It’s not just about tech. It’s about positioning, trust, and speed to value. Pre-Listing Marketplace Checklist (SaaS Edition)
The Marketplace Checklist for SaaS Startups (What to Do Before You List) Read More »
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