Yes, it takes effort. But it pays you back, in trust, pipeline, and positioning. Introduction Ask any AWS Partner who’s earned an AWS Competency badge, and they’ll tell you the same thing:“It was a lot of documentation. But totally worth it.”Competency isn’t just another badge; it’s one of the strongest trust signals in the AWS ecosystem. It […]
The ROI of Getting Your AWS Competency Faster Read More »
You’re not being rejected because your product isn’t good; it’s because your story isn’t clear Introduction You’ve built the product. It works. It’s deployed on AWS.So why did your FTR or Co-Sell submission get delayed…or rejected?Because there’s often a huge gap between what AWS wants and what most startups submit.This blog outlines the most common mismatches between founder-submitted content
What AWS Wants vs What Founders Submit (and Where the Gap Lies) Read More »
You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re missing the point and the opportunity.A strong FTR submission doesn’t just help you get listed on AWS Marketplace.It tells your Partner Manager, Solutions Architect, and the broader AWS team:“We’re serious. We’re ready. We’ve
How a Great FTR Submission Speeds Up Co-Sell Opportunities Read More »
Build once. Deploy everywhere. Introduction You spent weeks preparing for AWS validation.You wrote the deployment guide, drew the architecture diagram, documented your security posture, and crafted real case studies.But once you pass FTR or get listed on AWS Marketplace, most teams do this: That’s a waste.Because the same AWS documentation you wrote to get validated
How to Reuse Your AWS Documentation Across Sales, Marketing, and Support Read More »
Faster validation. Lower friction. Let’s compare the real cost of getting listed. Introduction You’re preparing for AWS Marketplace, Co-Sell, or FTR approval. And you’ve hit the inevitable question:“Should we write all this ourselves or outsource it?”Technical documentation, case studies, architecture diagrams, deployment guides- it sounds like a job for your product team. But that path often leads
Content Packs vs In-House Teams: What Scales Better for AWS Listings? Read More »
Your listing isn’t just a page. It’s a sales funnel entry point. Introduction Most companies treat their AWS Marketplace listing like a compliance form:“We need to be listed to unlock Co-Sell or FTR—so let’s just get it live.”But if you’re only thinking about the listing as a checkbox, you’re leaving a huge opportunity on the
How to Align Your AWS Marketplace Listing with GTM Strategy Read More »
If your case study feels like marketing, AWS will treat it like fluff Introduction You’re asked to submit 2–3 case studies for your Co-Sell path or Competency application. Easy, right?Just pull together some sales slides, drop a logo, add a quote, and hit send?Not if you want approval.AWS doesn’t just want “success stories.”They want structured proof
AWS Case Study Templates (and Why Most Fail) Read More »
Different tools. Different goals. All critical for your AWS partner journey. Introduction If you’re preparing for AWS Co-Sell, FTR, or Competency submission, you’ve likely heard requests like:“Can you share a reference architecture?”“Do you have a validated POC?”“Was this a pilot or a full deployment?”Sounds familiar? You’re not alone.These terms often get used interchangeably, but they
POC vs Pilot vs Reference Architecture: What’s Right for AWS Validation? Read More »
Your architecture diagram shouldn’t need a tour guide Introduction You know your architecture inside out. Your dev team lives it.But what happens when a Partner Manager, GTM lead, or AWS Co-Sell rep looks at your diagram?Usually, blank stares.Because most technical diagrams are built for your team, not your partners.And in AWS programs, that’s a problem.In this post,
Creating Technical Diagrams for Non-Technical Reviewers Read More »
Because “we’re a SaaS platform” isn’t enough Introduction When you’re listing on AWS Marketplace or preparing for a Co-Sell motion, your Solution Overview Document is often the first thing AWS Partner teams and reviewers read.And if it doesn’t clearly explain what you do, how you do it, and why it matters on AWS, everything else—your case studies, deployment guide, and
What to Include in Your AWS Solution Overview Document Read More »
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