Cloud Marketplace Listing

Writing an AWS Co-Sell Ready Project Charter: Best Practices

The one-pager that proves you’re not just ready to sell but ready to scale with AWS Introduction If you’re working with your AWS Partner Manager on Co-Sell activation, they’ll eventually ask for a Project Charter.But what is it?Unlike technical documentation, a Project Charter isn’t about deployment; it’s about alignment.It’s your business case to AWS:“Here’s the customer, the […]

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Content Packs vs In-House Teams: What Scales Better for AWS Listings?

Faster validation. Lower friction. Let’s compare the real cost of getting listed. Introduction You’re preparing for AWS Marketplace, Co-Sell, or FTR approval. And you’ve hit the inevitable question:“Should we write all this ourselves or outsource it?”Technical documentation, case studies, architecture diagrams, deployment guides- it sounds like a job for your product team. But that path often leads

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How to Reuse Your AWS Documentation Across Sales, Marketing, and Support

Build once. Deploy everywhere. Introduction You spent weeks preparing for AWS validation.You wrote the deployment guide, drew the architecture diagram, documented your security posture, and crafted real case studies.But once you pass FTR or get listed on AWS Marketplace, most teams do this: That’s a waste.Because the same AWS documentation you wrote to get validated

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How a Great FTR Submission Speeds Up Co-Sell Opportunities

You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re missing the point and the opportunity.A strong FTR submission doesn’t just help you get listed on AWS Marketplace.It tells your Partner Manager, Solutions Architect, and the broader AWS team:“We’re serious. We’re ready. We’ve

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What AWS Wants vs What Founders Submit (and Where the Gap Lies)

You’re not being rejected because your product isn’t good; it’s because your story isn’t clear Introduction You’ve built the product. It works. It’s deployed on AWS.So why did your FTR or Co-Sell submission get delayed…or rejected?Because there’s often a huge gap between what AWS wants and what most startups submit.This blog outlines the most common mismatches between founder-submitted content

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How Technical Content Impacts B2B Marketplace Conversions

You don’t need more traffic; you need more clarity Introduction Most AWS Partners assume that once their product is listed on AWS Marketplace, the job is done.But the real question isn’t just:“Are we listed?”It’s:“Are we converting?”And when your listing isn’t converting—even if you’re Co-Sell eligible, Partner-ready, and technically robust, it’s rarely because of your product.It’s

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Cloud GTM Storytelling: How to Turn Your Architecture into a Narrative

Your architecture diagram isn’t just technical—it’s the backbone of your sales story. Introduction You’ve got your AWS architecture nailed down.Your diagram shows the perfect mix of S3, Lambda, RDS, VPCs, and CloudTrail.But here’s what most AWS Partners miss:That diagram doesn’t just explain your infrastructure; it tells your product’s story.And when used right, it can drive faster sales,

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A Breakdown of a Real AWS Listing That Works

What top-performing listings get right, and how you can model yours the same way. Introduction There are 400,000+ products listed across B2B marketplaces.So what makes one AWS listing stand out while another one just… sits there?It’s not just the tech.It’s the clarity, trust, and structure of the listing itself.In this blog, we’ll dissect a real-world AWS Marketplace

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How to Use AWS Marketplace as an Enterprise Foot-in-the-Door

When cold emails don’t work, use AWS’s trust to start the conversation. Introduction If you’ve ever tried to cold-sell a security product to a Fortune 500, you already know the pain: But there’s one trust shortcut that startups and mid-stage SaaS companies overlook:AWS Marketplace can be your fastest enterprise entry point.In this post, we’ll break

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Do You Really Need an AWS Competency? Here’s When It Pays Off

It’s more than a badge, it’s a buyer signal, but not always the right next step. Introduction If you’re an AWS Partner, you’ve probably heard this at least once:“You should get the Healthcare, Financial Services, SaaS, DevOps, Machine Learning Competency; it’ll help with Co-Sell and credibility.”But what’s rarely explained is: Let’s break down when AWS Competency

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