If you’re a SaaS company selling cloud-based software or APIs, AWS Marketplace may be the most underutilized growth channel in your GTM stack. But what exactly is it—and why does listing your product here matter? In this article, we’ll break down what AWS Marketplace is, how it works, and why it can be a game-changer

If you’re planning to list your solution on AWS Marketplace or enroll in a Co-Sell program, there’s one acronym you’ll hear right away: FTR—Foundational Technical Review.It’s a required checkpoint for most AWS Partner Network (APN) programs. But what exactly is FTR? Why does AWS insist on it? And more importantly—how do you pass it without

Great code can fail if your content doesn’t make it clear Introduction You’ve built the product. It runs beautifully on AWS. You’re ready to list, co-sell, or apply for a competency.But then comes the part that most SaaS teams underestimate:Content.In AWS Marketplace validations, Foundational Technical Reviews (FTR), and Co-Sell enablement, content is often the reason

Failing the Foundational Technical Review usually has nothing to do with your product Introduction AWS’s Foundational Technical Review (FTR) is often treated like a technical milestone but here’s the truth: Most companies fail FTR not because their product is flawed, but because their documentation and process readiness are incomplete or unclear. In this article, we’re breaking

It’s not about making it pretty—it’s about making it clear Introduction When AWS reviewers ask for your “architecture diagram,” they’re not looking for a poster-worthy visual—they want a technical blueprint that tells a story. In almost every Foundational Technical Review (FTR), Co-Sell engagement, or AWS Marketplace submission, a weak or vague architecture diagram is one of the top reasons

Short answer: Yes. Long answer: Only if you want to get it right the first time. Introduction Your product is built. Your architecture is solid. You’re ready to go live on AWS Marketplace—or submit for Co-Sell or FTR. So why would you need a technical writer?Because AWS doesn’t just validate your code. They validate your content.In this

Spoiler: Your usual success story won’t cut it. Introduction So you’re ready to start co-selling with AWS—or you’ve been nudged by your Partner Manager to submit case studies for validation. Easy, right? Just take a few client testimonials, sprinkle in some screenshots, and call it a day? Not quite. AWS case studies are not your average marketing fluff.They’re

Pass your Foundational Technical Review faster by showing up prepared Introduction The Foundational Technical Review (FTR) is one of the most critical steps in any AWS Partner journey, whether you’re planning to list on AWS Marketplace, apply for a Competency, or start a Co-Sell motion. The review isn’t just about your product architecture; it’s about the content you provide

If your product can’t be deployed easily, it won’t be validated—no matter how good it is Introduction The Deployment Guide is one of the most overlooked yet critical documents in your AWS FTR or Marketplace submission. Why?Because it answers the most fundamental question a reviewer or customer will ask: “How exactly do I get this running on