It’s not about making it pretty—it’s about making it clear Introduction When AWS reviewers ask for your “architecture diagram,” they’re not looking for a poster-worthy visual—they want a technical blueprint that tells a story. In almost every Foundational Technical Review (FTR), Co-Sell engagement, or AWS Marketplace submission, a weak or vague architecture diagram is one of the top reasons […]

Failing the Foundational Technical Review usually has nothing to do with your product Introduction AWS’s Foundational Technical Review (FTR) is often treated like a technical milestone but here’s the truth: Most companies fail FTR not because their product is flawed, but because their documentation and process readiness are incomplete or unclear. In this article, we’re breaking

Great code can fail if your content doesn’t make it clear Introduction You’ve built the product. It runs beautifully on AWS. You’re ready to list, co-sell, or apply for a competency.But then comes the part that most SaaS teams underestimate:Content.In AWS Marketplace validations, Foundational Technical Reviews (FTR), and Co-Sell enablement, content is often the reason

If you’re a SaaS company selling cloud-based software or APIs, AWS Marketplace may be the most underutilized growth channel in your GTM stack. But what exactly is it—and why does listing your product here matter? In this article, we’ll break down what AWS Marketplace is, how it works, and why it can be a game-changer