Introduction As an AWS Partner, you’ve likely been told: “Getting the [SaaS / Security / Data & Analytics] Competency should be your next move.” It’s sound advice, sometimes. The AWS Competency badge is one of the most powerful trust signals you can earn in the ecosystem. But it’s not a formality, it’s a high-bar validation

Introduction If you’re in tech, you’ve probably heard of AWS Marketplace, Azure Marketplace, or GCP Marketplace. For years, they were seen as simple online catalogs; digital shelves where software sat passively, waiting to be discovered But that perception is changing fast. Today, cloud marketplaces are emerging as one of the most powerful engines for generating

Your CFO wants pipeline. AWS wants validation. Here’s how to track both. Introduction You’ve launched your AWS Marketplace listing.You’ve briefed AWS Partner Managers.You’ve even run a GTM campaign targeting AWS field teams and buyers.Now someone on the exec team asks: “What are we getting out of all this?” And if your only answer is “brand