Your listing isn’t just a page. It’s a sales funnel entry point. Introduction Most companies treat their AWS Marketplace listing like a compliance form:“We need to be listed to unlock Co-Sell or FTR—so let’s just get it live.”But if you’re only thinking about the listing as a checkbox, you’re leaving a huge opportunity on the […]

If your case study feels like marketing, AWS will treat it like fluff Introduction You’re asked to submit 2–3 case studies for your Co-Sell path or Competency application. Easy, right?Just pull together some sales slides, drop a logo, add a quote, and hit send?Not if you want approval.AWS doesn’t just want “success stories.”They want structured proof

Different tools. Different goals. All critical for your AWS partner journey. Introduction If you’re preparing for AWS Co-Sell, FTR, or Competency submission, you’ve likely heard requests like:“Can you share a reference architecture?”“Do you have a validated POC?”“Was this a pilot or a full deployment?”Sounds familiar? You’re not alone.These terms often get used interchangeably, but they

Your architecture diagram shouldn’t need a tour guide Introduction You know your architecture inside out. Your dev team lives it.But what happens when a Partner Manager, GTM lead, or AWS Co-Sell rep looks at your diagram?Usually, blank stares.Because most technical diagrams are built for your team, not your partners.And in AWS programs, that’s a problem.In this post,

Because “we’re a SaaS platform” isn’t enough Introduction When you’re listing on AWS Marketplace or preparing for a Co-Sell motion, your Solution Overview Document is often the first thing AWS Partner teams and reviewers read.And if it doesn’t clearly explain what you do, how you do it, and why it matters on AWS, everything else—your case studies, deployment guide, and

The one-pager that proves you’re not just ready to sell but ready to scale with AWS Introduction If you’re working with your AWS Partner Manager on Co-Sell activation, they’ll eventually ask for a Project Charter.But what is it?Unlike technical documentation, a Project Charter isn’t about deployment; it’s about alignment.It’s your business case to AWS:“Here’s the customer, the

If your product can’t be deployed easily, it won’t be validated—no matter how good it is Introduction The Deployment Guide is one of the most overlooked yet critical documents in your AWS FTR or Marketplace submission. Why?Because it answers the most fundamental question a reviewer or customer will ask: “How exactly do I get this running on

Pass your Foundational Technical Review faster by showing up prepared Introduction The Foundational Technical Review (FTR) is one of the most critical steps in any AWS Partner journey, whether you’re planning to list on AWS Marketplace, apply for a Competency, or start a Co-Sell motion. The review isn’t just about your product architecture; it’s about the content you provide

Spoiler: Your usual success story won’t cut it. Introduction So you’re ready to start co-selling with AWS—or you’ve been nudged by your Partner Manager to submit case studies for validation. Easy, right? Just take a few client testimonials, sprinkle in some screenshots, and call it a day? Not quite. AWS case studies are not your average marketing fluff.They’re

Short answer: Yes. Long answer: Only if you want to get it right the first time. Introduction Your product is built. Your architecture is solid. You’re ready to go live on AWS Marketplace—or submit for Co-Sell or FTR. So why would you need a technical writer?Because AWS doesn’t just validate your code. They validate your content.In this