What top-performing listings get right, and how you can model yours the same way. Introduction There are 400,000+ products listed across B2B marketplaces.So what makes one AWS listing stand out while another one just… sits there?It’s not just the tech.It’s the clarity, trust, and structure of the listing itself.In this blog, we’ll dissect a real-world AWS Marketplace […]
A Breakdown of a Real AWS Listing That Works Read More »
Your architecture diagram isn’t just technical—it’s the backbone of your sales story. Introduction You’ve got your AWS architecture nailed down.Your diagram shows the perfect mix of S3, Lambda, RDS, VPCs, and CloudTrail.But here’s what most AWS Partners miss:That diagram doesn’t just explain your infrastructure; it tells your product’s story.And when used right, it can drive faster sales,
Cloud GTM Storytelling: How to Turn Your Architecture into a Narrative Read More »
You don’t need more traffic; you need more clarity Introduction Most AWS Partners assume that once their product is listed on AWS Marketplace, the job is done.But the real question isn’t just:“Are we listed?”It’s:“Are we converting?”And when your listing isn’t converting—even if you’re Co-Sell eligible, Partner-ready, and technically robust, it’s rarely because of your product.It’s
How Technical Content Impacts B2B Marketplace Conversions Read More »
From static chatbots to goal-driven agents, AWS is redefining enterprise AI with memory, reasoning, and real-world execution. A Paradigm Shift: From Reactive to Agentic AI At the AWS Summit 2025, Amazon didn’t just showcase incremental model improvements; they introduced a shift in how we conceptualize AI in software systems. The spotlight was on Agentic AI:
Your tech scales across regions. Does your content? Introduction You’re ready to expand into new AWS regions, maybe EMEA, APAC, or North America. Your product is scalable. Your infra is multi-AZ.But here’s the part most GTM teams overlook:Your content has to scale, too.Because every new region introduces: In this blog, we’ll break down how to prepare your AWS-aligned
How to Prepare for a Multi-Region AWS GTM Rollout (Content Edition) Read More »
Yes, it takes effort. But it pays you back, in trust, pipeline, and positioning. Introduction Ask any AWS Partner who’s earned an AWS Competency badge, and they’ll tell you the same thing:“It was a lot of documentation. But totally worth it.”Competency isn’t just another badge; it’s one of the strongest trust signals in the AWS ecosystem. It
The ROI of Getting Your AWS Competency Faster Read More »
You’re not being rejected because your product isn’t good; it’s because your story isn’t clear Introduction You’ve built the product. It works. It’s deployed on AWS.So why did your FTR or Co-Sell submission get delayed…or rejected?Because there’s often a huge gap between what AWS wants and what most startups submit.This blog outlines the most common mismatches between founder-submitted content
What AWS Wants vs What Founders Submit (and Where the Gap Lies) Read More »
You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re missing the point and the opportunity.A strong FTR submission doesn’t just help you get listed on AWS Marketplace.It tells your Partner Manager, Solutions Architect, and the broader AWS team:“We’re serious. We’re ready. We’ve
How a Great FTR Submission Speeds Up Co-Sell Opportunities Read More »
Build once. Deploy everywhere. Introduction You spent weeks preparing for AWS validation.You wrote the deployment guide, drew the architecture diagram, documented your security posture, and crafted real case studies.But once you pass FTR or get listed on AWS Marketplace, most teams do this: That’s a waste.Because the same AWS documentation you wrote to get validated
How to Reuse Your AWS Documentation Across Sales, Marketing, and Support Read More »
Faster validation. Lower friction. Let’s compare the real cost of getting listed. Introduction You’re preparing for AWS Marketplace, Co-Sell, or FTR approval. And you’ve hit the inevitable question:“Should we write all this ourselves or outsource it?”Technical documentation, case studies, architecture diagrams, deployment guides- it sounds like a job for your product team. But that path often leads
Content Packs vs In-House Teams: What Scales Better for AWS Listings? Read More »
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