Different tools. Different goals. All critical for your AWS partner journey. Introduction If you’re preparing for AWS Co-Sell, FTR, or Competency submission, you’ve likely heard requests like:“Can you share a reference architecture?”“Do you have a validated POC?”“Was this a pilot or a full deployment?”Sounds familiar? You’re not alone.These terms often get used interchangeably, but they […]

If your case study feels like marketing, AWS will treat it like fluff Introduction You’re asked to submit 2–3 case studies for your Co-Sell path or Competency application. Easy, right?Just pull together some sales slides, drop a logo, add a quote, and hit send?Not if you want approval.AWS doesn’t just want “success stories.”They want structured proof

Your listing isn’t just a page. It’s a sales funnel entry point. Introduction Most companies treat their AWS Marketplace listing like a compliance form:“We need to be listed to unlock Co-Sell or FTR—so let’s just get it live.”But if you’re only thinking about the listing as a checkbox, you’re leaving a huge opportunity on the

Faster validation. Lower friction. Let’s compare the real cost of getting listed. Introduction You’re preparing for AWS Marketplace, Co-Sell, or FTR approval. And you’ve hit the inevitable question:“Should we write all this ourselves or outsource it?”Technical documentation, case studies, architecture diagrams, deployment guides- it sounds like a job for your product team. But that path often leads