Introduction For startups building in the GenAI space, this gap between innovation and procurement can be frustrating. You’ve built a powerful model, a transformative SaaS platform, or an API that makes developers’ lives 10x easier. But when it comes time to sell to large enterprise accounts, you hit friction: So how can GenAI startups break […]
How GenAI Startups Can Win Enterprise Accounts via AWS Marketplace Read More »
Introduction For most startups, AWS Marketplace feels like a checkbox:“Get listed, pass the FTR, and move on.”But what if your AWS listing could do more than sit passively in a catalogue?For us, it became a lead-generation engine, a funnel that attracted enterprise buyers, shortened procurement cycles, and opened doors to AWS co-sell opportunities.The truth is,
From Listing to Leads: How We Turned AWS Marketplace Into a Funnel Read More »
It’s not about who builds better tech, it’s about who’s easier to sell. Introduction You’ve built a great cloud product. You’re listed on AWS Marketplace.Maybe you’ve even passed FTR and gone Co-Sell ready.But still, AWS field sellers aren’t picking you.Why?Because being “approved” is not the same as being recommendable.In this post, we’ll break down what actually
What Makes AWS Field Sellers Pick One Partner Over Another Read More »
You passed security, but did you align with how AWS actually evaluates your product? Introduction Most founders hear “FTR” and think: It’s just a security check.But here’s the truth:FTR isn’t just about encryption and IAM.It’s your first real impression with AWS, and a filter for Co-Sell potential.And if you miss key parts of the process, your listing gets
The FTR Checklist Most Founders Miss Read More »
If your AWS listing feels invisible, this is the blog you’ve been waiting for. Introduction So you made it. You passed FTR, got listed on AWS Marketplace, maybe even shared it on LinkedIn.But… no leads. No calls. No clicks.Just silence.The truth? Most AWS Marketplace listings aren’t broken; they’re just not built to convert.Let’s break down exactly
Why Most Marketplace Listings Don’t Convert (And How to Fix Yours) Read More »
A 2-week delay is nothing. A weak listing? That costs you pipeline. Introduction AWS Marketplace is a powerful distribution channel for SaaS founders.But jumping in without prep? That’s how you end up with: Before you list, check these boxes.It’s not just about tech. It’s about positioning, trust, and speed to value. Pre-Listing Marketplace Checklist (SaaS Edition)
The Marketplace Checklist for SaaS Startups (What to Do Before You List) Read More »
If your case study feels like marketing, AWS will treat it like fluff Introduction You’re asked to submit 2–3 case studies for your Co-Sell path or Competency application. Easy, right?Just pull together some sales slides, drop a logo, add a quote, and hit send?Not if you want approval.AWS doesn’t just want “success stories.”They want structured proof
AWS Case Study Templates (and Why Most Fail) Read More »
Your listing isn’t just a page. It’s a sales funnel entry point. Introduction Most companies treat their AWS Marketplace listing like a compliance form:“We need to be listed to unlock Co-Sell or FTR—so let’s just get it live.”But if you’re only thinking about the listing as a checkbox, you’re leaving a huge opportunity on the
How to Align Your AWS Marketplace Listing with GTM Strategy Read More »
What top-performing listings get right, and how you can model yours the same way. Introduction There are 400,000+ products listed across B2B marketplaces.So what makes one AWS listing stand out while another one just… sits there?It’s not just the tech.It’s the clarity, trust, and structure of the listing itself.In this blog, we’ll dissect a real-world AWS Marketplace
A Breakdown of a Real AWS Listing That Works Read More »
When cold emails don’t work, use AWS’s trust to start the conversation. Introduction If you’ve ever tried to cold-sell a security product to a Fortune 500, you already know the pain: But there’s one trust shortcut that startups and mid-stage SaaS companies overlook:AWS Marketplace can be your fastest enterprise entry point.In this post, we’ll break
How to Use AWS Marketplace as an Enterprise Foot-in-the-Door Read More »
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