Introduction Think about the early days of YouTube.At first, it was just a place to upload videos. But then, creators figured out how to build audiences, monetize, and turn their channels into thriving businesses.Cloud Marketplaces are going through the same evolution.At first, vendors just uploaded their listings. But the smart ones figured out how to […]
How Tech Companies Unlock Leads via Cloud Marketplaces Read More »
Campaign flop? It’s not your product, it’s the content, messaging, or momentum. Introduction You launched the AWS campaign. The emails were sent. The listing went live. Maybe you even got a few clicks.But then… crickets.No leads. No engagement. No traction.Don’t panic.Even the best cloud solutions see slow starts in the AWS ecosystem, especially when entering
What to Do If Your AWS Campaigns Don’t Work Read More »
Stop celebrating the listing, start measuring the momentum. Introduction Your AWS Marketplace listing is live. You’ve crossed the technical hurdles, completed the Foundational Technical Review (FTR), submitted content, and gone through procurement setup. Congratulations!Now what?For too many AWS Partners, the post-listing phase is a blind spot. They assume that visibility = pipeline, or that being
What Metrics Really Matter Post-Listing on AWS Marketplace Read More »
If you’re not tapping into these, you’re leaving Co-Sell pipeline on the table. Introduction You’ve listed your product on AWS Marketplace.You’ve passed FTR.You’ve even done a Co-Sell motion or two.But if that’s where your AWS GTM activity stops, you’re missing out.Because beyond the technical validation paths, AWS offers multiple marketing programs to help you grow
The 5 Most Underused AWS Marketing Programs Read More »
Because sometimes the fastest way to win is through AWS procurement. Introduction One of the most powerful but underused features of AWS Marketplace is the Private Offer.Why?Because it lets you customize pricing, terms, and incentives for specific customers, while still running the deal through AWS’s procurement engine.But not all private offers are created equal. If
How to Create an Irresistible Private Offer Read More »
Your Marketplace listing isn’t the end of your funnel; it’s the start of it. Introduction Most companies treat AWS Marketplace as a procurement shortcut or a checkbox for Co-Sell.But what if we told you it could be your entire funnel?With the right strategy, AWS Marketplace can help you: Let’s break down how to treat your
Capture, Nurture, Close: AWS Marketplace as a Full Funnel Read More »
Because being listed isn’t enough, your content has to drive action. Introduction Getting listed on AWS Marketplace is a milestone, but it’s not the finish line. The real question is:Are your listing views converting into demo requests, sales calls, or trials?If not, the issue probably isn’t your product. It’s your content, your call-to-action strategy, or
How to Turn AWS Marketplace Listing Views into Demo Requests Read More »
AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct is: “Let’s build a deck for AWS sellers.”They spend weeks polishing a 40-slide presentation, loaded with product screenshots, market trends, and technical diagrams. Then, they hand it off, hoping AWS
Stop Building Decks. Build Value Stories. Read More »
If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and then wonder why AWS sellers never use them.Here’s the truth: AWS account teams don’t use everything you send. They use the tools that fit their workflow, help them move faster,
The GTM Toolkit AWS Account Teams Actually Use Read More »
Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns, and field support.But here’s the reality: Co-Sell only works if AWS sellers see value in bringing you into deals.And that means shifting the question from:“What can AWS do for us?”“What
What AWS Sellers Really Want from Marketplace Vendors Read More »
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