Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and experiences. They look similar, but when you dig deeper, each one has its own quirks—different deals, loyalty programs, and ways of getting you the best price. Cloud Marketplaces work the […]
AWS vs Azure vs GCP – Which Marketplace Is Best for Enterprise GTM? Read More »
Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech companies are generating leads, accelerating deal cycles, and unlocking enterprise accounts, when they use it strategically.But here’s the kicker: most companies don’t. There Are Two Kinds of Marketplace Vendors The
Case Study Intro: How Tech Companies Unlock Leads via Marketplaces Read More »
Introduction Let’s play a quick game.Think about your Instagram profile.You might have a profile picture, a nice bio, and even a few posts.That’s presence. But unless you’re getting likes, DMs, and followers turning into real connections — it’s not really doing much for you.That’s pipeline.Cloud Marketplaces work the same way. Being present on AWS, Azure,
Marketplace Presence vs Marketplace Pipeline; What’s the Difference? Read More »
Introduction Imagine you’ve opened a restaurant in the busiest mall in the city. You put up your signboard, set the tables, and wait for customers.But here’s the problem: nobody shows up.Not because the food is bad. Not because the mall isn’t crowded. But because no one knows your restaurant exists.That’s exactly what happens when tech
Why Just Listing on a Marketplace Isn’t Enough Read More »
If your reps aren’t using AWS Marketplace as a sales tool, you’re leaving warm leads on the table. Introduction For many AWS Partners, Marketplace feels like a procurement formality.Something your CTO lists, your Partner Manager validates, and your sales team promptly forgets.But what if your SDRs could turn it into a sales shortcut?Most SDRs aren’t
Enable Your SDRs to Sell Through Marketplace Read More »
Campaign flop? It’s not your product, it’s the content, messaging, or momentum. Introduction You launched the AWS campaign. The emails were sent. The listing went live. Maybe you even got a few clicks.But then… crickets.No leads. No engagement. No traction.Don’t panic.Even the best cloud solutions see slow starts in the AWS ecosystem, especially when entering
What to Do If Your AWS Campaigns Don’t Work Read More »
Stop celebrating the listing, start measuring the momentum. Introduction Your AWS Marketplace listing is live. You’ve crossed the technical hurdles, completed the Foundational Technical Review (FTR), submitted content, and gone through procurement setup. Congratulations!Now what?For too many AWS Partners, the post-listing phase is a blind spot. They assume that visibility = pipeline, or that being
What Metrics Really Matter Post-Listing on AWS Marketplace Read More »
Introduction If you’re preparing for AWS FTR, Co-Sell, or a Marketplace listing, you’ve likely been told: “You’ll need an architecture diagram.” And what do most teams submit?A high-level, blurry PDF pulled from an old pitch deck or an internal whiteboard sketch exported from Lucidchart.Here’s the problem:That’s not a diagram.That’s a placeholder.In AWS GTM and validation
Rethink Your Architecture Diagram: A Tool, Not a Form Read More »
Because your “how-to” content can double as your “why-buy” content. Introduction When you publish an AWS Marketplace listing, you’re required to include usage instructions, step-by-step notes on how customers can deploy or activate your product.Most partners treat this as a formality: But what if we told you this section is actually a hidden sales lever?Done
Using Usage Instructions as a Hidden Sales Lever Read More »
Because sometimes the fastest way to win is through AWS procurement. Introduction One of the most powerful but underused features of AWS Marketplace is the Private Offer.Why?Because it lets you customize pricing, terms, and incentives for specific customers, while still running the deal through AWS’s procurement engine.But not all private offers are created equal. If
How to Create an Irresistible Private Offer Read More »
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