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Diagram of MDF, PDM, and PSA connecting to AWS, with a bold arrow from AWS to “Enterprise Clients,” showing alignment driving co-sell.

MDF, PDMs & PSA Alignment – How to Get AWS to Push You to Clients

Pass FTR, equip your PDM, leverage PSA proof, and fund co-marketing to turn AWS into your promoter. Imagine you’re trying to promote your new movie.You could pay for ads yourself. Or… you could get Netflix to feature it on the homepage and push it to millions of subscribers. That’s what happens when you align with […]

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Visual flow of Azure Marketplace GTM programs including Co Sell, Solution Assessments, Marketplace Rewards, Enterprise Credits that drive revenue

Azure Marketplace GTM Programs You Shouldn’t Ignore

Think about Microsoft for a second.For decades, they’ve owned the corporate IT world from Windows to Office to Teams.Now imagine what happens when that same trusted brand builds a marketplace for enterprise software and services.That’s exactly what Azure Marketplace is.And while AWS may get more attention, Azure has quietly built one of the strongest GTM

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