Passing FTR isn’t the finish line. It’s the starting gun. Introduction Congratulations, you’ve passed the Foundational Technical Review (FTR).That’s no small feat. You’ve validated your architecture, tightened your security, and documented your operational practices.But here’s the trap many AWS Partners fall into: they treat FTR approval as the end of the journey. In reality, it’s […]
You’re Approved for FTR, Now What? Read More »
AWS buyers don’t need more options; they need fewer excuses to delay. Introduction Getting listed on AWS Marketplace is only the beginning. What determines whether you close deals is the structure of your offer.And too often, listings are technically sound but strategically weak, because the offer feels like an afterthought.In this post, we’ll break down
The Offer Structure That Encourages Faster Decisions Read More »
Before AWS reviewers say anything, your conversion rate already has. Introduction You’ve built your product. You’ve deployed it on AWS. You’ve even gone through the Foundational Technical Review (FTR) and got listed on AWS Marketplace.So why aren’t the leads flowing?Why do Partner Managers go cold after asking for your listing link?And why are enterprise buyers
How to Know If Your Listing Messaging Is Weak Read More »
Success isn’t luck, it’s strategy, structure, and consistency. Introduction There are thousands of products listed on AWS Marketplace.Most sit idle. A handful generate steady leads.And then there’s the top 1% the listings that attract buyers, convert them into opportunities, and fuel ongoing Co-Sell motion with AWS.So, what makes these high-performing listings different?It’s not just their
What the Top 1% of AWS Marketplace Listings Do Differently Read More »
Your listing isn’t hidden; it’s just not optimized. Introduction When most vendors think about search engine optimization (SEO), they think about Google.But here’s the overlooked truth:AWS Marketplace has its own search algorithm.And if your listing isn’t optimized for how buyers search inside Marketplace, you’ll miss one of the most valuable sources of organic discovery.This blog
Marketplace SEO: How Buyers Actually Discover You Read More »
Your listing is a tool, not the plan. Introduction Too many vendors treat their AWS Marketplace listing like a go-to-market (GTM) strategy in itself.The thinking goes: “We’re listed now. AWS has millions of customers. Pipeline will flow.” But here’s the truth: AWS Marketplace is not your GTM strategy.It’s a distribution channel, one that works only
AWS Marketplace ≠ GTM Strategy. Here’s Why. Read More »
From setup to scale, what separates listings that sit idle from those that generate pipeline. Introduction Listing your product on AWS Marketplace is just the start.The real challenge isn’t “getting listed”; it’s keeping your listing relevant, discoverable, and conversion-ready as both AWS and your customers evolve.A high-performing AWS Marketplace listing doesn’t just appear; it matures
The Lifecycle of a High-Performing AWS Marketplace Listing Read More »
Getting listed was step one. Building a pipeline requires much more. Introduction So you’re live on AWS Marketplace.You’ve done the work, passed the Foundational Technical Review (FTR), built a listing, maybe even had a few meetings with your AWS Partner Manager.But here’s what no one tells you:Just being listed on AWS Marketplace doesn’t guarantee leads.In
Why Your AWS Marketplace Listing Isn’t Driving Leads Read More »
Introduction Your AWS Marketplace listing is live. You’ve passed FTR, unlocked co-sell, maybe even landed a few enterprise deals.But here’s the challenge most partners face:At some point, your listing needs a refresh, whether it’s new features, updated security posture, fresh case studies, or a rebranded positioning.The fear?Refreshing your listing will disrupt your co-sell momentum with
How to Refresh a Marketplace Listing Without Losing Co-Sell Momentum Read More »
Introduction For startups building in the GenAI space, this gap between innovation and procurement can be frustrating. You’ve built a powerful model, a transformative SaaS platform, or an API that makes developers’ lives 10x easier. But when it comes time to sell to large enterprise accounts, you hit friction: So how can GenAI startups break
How GenAI Startups Can Win Enterprise Accounts via AWS Marketplace Read More »
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