Your Marketplace listing isn’t the end of your funnel; it’s the start of it. Introduction Most companies treat AWS Marketplace as a procurement shortcut or a checkbox for Co-Sell.But what if we told you it could be your entire funnel?With the right strategy, AWS Marketplace can help you: Let’s break down how to treat your […]
Capture, Nurture, Close: AWS Marketplace as a Full Funnel Read More »
One listing. One microsite. Unlimited conversion opportunities. Introduction Your AWS Marketplace listing brings in high-intent traffic, cloud buyers looking for solutions now. But the challenge?You can’t customize much inside the listing page.So, what’s the solution?A Marketplace-focused microsite, a standalone landing page built specifically to convert AWS traffic into demo requests, trials, or sales conversations.In this
The Power of a Marketplace Microsite for Lead Conversion Read More »
Because being listed isn’t enough, your content has to drive action. Introduction Getting listed on AWS Marketplace is a milestone, but it’s not the finish line. The real question is:Are your listing views converting into demo requests, sales calls, or trials?If not, the issue probably isn’t your product. It’s your content, your call-to-action strategy, or
How to Turn AWS Marketplace Listing Views into Demo Requests Read More »
AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct is: “Let’s build a deck for AWS sellers.”They spend weeks polishing a 40-slide presentation, loaded with product screenshots, market trends, and technical diagrams. Then, they hand it off, hoping AWS
Stop Building Decks. Build Value Stories. Read More »
Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t mean AWS sellers will engage with you.The difference between partners who get introductions and partners who get ignored comes down to readiness.If you don’t show up prepared with clear assets, customer proof, and
The Co-Sell Readiness Checklist (Real Examples) Read More »
If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and then wonder why AWS sellers never use them.Here’s the truth: AWS account teams don’t use everything you send. They use the tools that fit their workflow, help them move faster,
The GTM Toolkit AWS Account Teams Actually Use Read More »
Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns, and field support.But here’s the reality: Co-Sell only works if AWS sellers see value in bringing you into deals.And that means shifting the question from:“What can AWS do for us?”“What
What AWS Sellers Really Want from Marketplace Vendors Read More »
If you treat Co-Sell like a checkbox, you’ll miss the revenue. Introduction A lot of AWS Partners celebrate the moment they become “Co-Sell Eligible.” They update LinkedIn, add the badge to their slides, and move on.But here’s the reality: Co-Sell is not a badge; it’s a pipeline strategy.If you don’t know how to leverage Co-Sell
AWS Co-Sell Isn’t a Badge, It’s a Pipeline Strategy Read More »
One gets you approved. The other gets you pipeline. Introduction When AWS asks for your product description, most partners treat it like documentation: And yes, those details matter. They help reviewers validate your submission.But here’s the catch: a description that only explains gets you listed. A description that sells gets you pipeline.Your AWS Marketplace listing
Is Your Product Description Selling or Just Explaining? Read More »
If no one can find your listing, no one can buy it. Introduction You’ve passed the Foundational Technical Review (FTR). You’ve built a polished AWS Marketplace listing.But here’s the hard truth: a great product with poor discoverability is invisible.AWS Marketplace has thousands of listings across SaaS, DevOps, Security, AI/ML, and Data. The difference between a
Using Tags, Keywords, and Categories to Win Placement Read More »
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