Introduction Think about the early days of YouTube.At first, it was just a place to upload videos. But then, creators figured out how to build audiences, monetize, and turn their channels into thriving businesses.Cloud Marketplaces are going through the same evolution.At first, vendors just uploaded their listings. But the smart ones figured out how to […]
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A proven roadmap for going from zero to listed, validated, and ready to co-sell Introduction Getting listed on AWS Marketplace isn’t just about ticking boxes for the Foundational Technical Review (FTR) or filling in a few product details. It’s a full-stack go-to-market (GTM) motion, technical, strategic, and partner-aligned.Done right, your AWS listing becomes more than
The 30-Day AWS Marketplace Optimization Plan Read More »
If your reps aren’t using AWS Marketplace as a sales tool, you’re leaving warm leads on the table. Introduction For many AWS Partners, Marketplace feels like a procurement formality.Something your CTO lists, your Partner Manager validates, and your sales team promptly forgets.But what if your SDRs could turn it into a sales shortcut?Most SDRs aren’t
Enable Your SDRs to Sell Through Marketplace Read More »
Campaign flop? It’s not your product, it’s the content, messaging, or momentum. Introduction You launched the AWS campaign. The emails were sent. The listing went live. Maybe you even got a few clicks.But then… crickets.No leads. No engagement. No traction.Don’t panic.Even the best cloud solutions see slow starts in the AWS ecosystem, especially when entering
What to Do If Your AWS Campaigns Don’t Work Read More »
Stop celebrating the listing, start measuring the momentum. Introduction Your AWS Marketplace listing is live. You’ve crossed the technical hurdles, completed the Foundational Technical Review (FTR), submitted content, and gone through procurement setup. Congratulations!Now what?For too many AWS Partners, the post-listing phase is a blind spot. They assume that visibility = pipeline, or that being
What Metrics Really Matter Post-Listing on AWS Marketplace Read More »
If you’re not tapping into these, you’re leaving Co-Sell pipeline on the table. Introduction You’ve listed your product on AWS Marketplace.You’ve passed FTR.You’ve even done a Co-Sell motion or two.But if that’s where your AWS GTM activity stops, you’re missing out.Because beyond the technical validation paths, AWS offers multiple marketing programs to help you grow
The 5 Most Underused AWS Marketing Programs Read More »
Introduction If you’re preparing for AWS FTR, Co-Sell, or a Marketplace listing, you’ve likely been told: “You’ll need an architecture diagram.” And what do most teams submit?A high-level, blurry PDF pulled from an old pitch deck or an internal whiteboard sketch exported from Lucidchart.Here’s the problem:That’s not a diagram.That’s a placeholder.In AWS GTM and validation
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Because your “how-to” content can double as your “why-buy” content. Introduction When you publish an AWS Marketplace listing, you’re required to include usage instructions, step-by-step notes on how customers can deploy or activate your product.Most partners treat this as a formality: But what if we told you this section is actually a hidden sales lever?Done
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Because sometimes the fastest way to win is through AWS procurement. Introduction One of the most powerful but underused features of AWS Marketplace is the Private Offer.Why?Because it lets you customize pricing, terms, and incentives for specific customers, while still running the deal through AWS’s procurement engine.But not all private offers are created equal. If
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Turn AWS private offers into the secret weapon of your field GTM. Introduction Field marketing campaigns, whether regional events, virtual summits, or account-based dinners, are all about creating demand and accelerating deals.But here’s what most AWS Partners miss:You can use AWS Marketplace offers as part of those campaigns.When positioned correctly, Marketplace private offers become more
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