Think about how you use Google.When you search for something, do you ever go to page two? Probably not.The same is true inside AWS Marketplace. Enterprise buyers type a keyword, glance at the first page, and make decisions from there.If your listing isn’t showing up, it’s practically invisible.That’s why Marketplace SEO matters. Just like Google […]
Marketplace SEO – How to Rank in AWS Search & Get Found First Read More »
How a multi‑year, multi‑billion‑dollar cloud partnership signals a new era in frontier AI Setting the scene In early November 2025, OpenAI and AWS announced a major multi‑year compute‑infrastructure partnership. According to multiple sources, the deal is reportedly valued at around US $38 billion. Under the agreement, OpenAI gains immediate access to AWS’s high‑end infrastructure (including hundreds of thousands of NVIDIA GPUs, and
OpenAI & AWS: A Game‑Changing Infrastructure Deal Read More »
Think about Microsoft for a second.For decades, they’ve owned the corporate IT world from Windows to Office to Teams.Now imagine what happens when that same trusted brand builds a marketplace for enterprise software and services.That’s exactly what Azure Marketplace is.And while AWS may get more attention, Azure has quietly built one of the strongest GTM
Azure Marketplace GTM Programs You Shouldn’t Ignore Read More »
Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and experiences. They look similar, but when you dig deeper, each one has its own quirks—different deals, loyalty programs, and ways of getting you the best price. Cloud Marketplaces work the
AWS vs Azure vs GCP – Which Marketplace Is Best for Enterprise GTM? Read More »
Decoding how AWS sellers and partners collaborate to scale Marketplace growth and win enterprise deals Imagine you’re selling bottled water inside a massive stadium.You could try yelling from the stands, hoping someone walks up.Or, you could get the stadium announcer to say, “This is the water to drink.”That’s what it feels like when AWS sales
How AWS Sales Teams Work with Partners to Push Marketplace Solutions Read More »
How AWS partners can leverage FTR readiness, certified competencies, and co-sell programs to drive qualified pipeline and sustainable growth The line is long. The rules are strict. Not everyone gets in.Imagine you’re trying to get into an exclusive club.But once you’re inside, you gain access to the best opportunities, the best rooms, and the right
FTR, Competencies & Co-Sell; The Keys to Unlocking AWS Demand Gen Read More »
How ecosystem-driven GTM models are transforming how tech companies grow, scale, and sell If your cloud solution is listed on AWS, Azure, or GCP Marketplace and you’re still waiting for leads, you’re not alone. Getting listed is just step one. To turn that listing into pipeline, revenue, and Co-Sell momentum, you need a Marketplace GTM
What Is Marketplace GTM, And Why Every Tech Company Needs It Read More »
How aligning your product, partners, and platforms under a marketplace-first GTM unlocks scale and sustainable growth You’ve built your product.You’ve listed on AWS Marketplace (or Azure, or GCP).And now… nothing happens. Why? Because Marketplace isn’t a magic lead machine, it’s a storefront in a digital mall.And just being there isn’t enough. What Is Marketplace GTM?
What Is Marketplace GTM (Go-To-Market) & Why Every Tech Company Needs It Read More »
Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech companies are generating leads, accelerating deal cycles, and unlocking enterprise accounts, when they use it strategically.But here’s the kicker: most companies don’t. There Are Two Kinds of Marketplace Vendors The
Case Study Intro: How Tech Companies Unlock Leads via Marketplaces Read More »
Introduction Think back to when Netflix first started. At first, it was just a DVD rental service mailed to your doorstep. Most people didn’t take it seriously compared to the big cable networks.But as streaming matured, Netflix didn’t just compete, it reshaped the entire media industry.That’s what’s happening with AWS Marketplace right now.It began as
AWS Marketplace Growth – The New Enterprise Channel Read More »
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