Author name: Shamli Sharma

How to Build Your First Custom LLM Application on AWS

Introduction LLMs aren’t just for chatbots anymore.From intelligent agents to contract review to personalized summaries, custom LLM applications are reshaping workflows across every industry.But building one on AWS doesn’t have to be overwhelming. In this post, we’ll walk you through a step-by-step architecture to launch your first custom LLM app using AWS-native tools. Step 1: […]

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Bedrock vs SageMaker: Which AWS Service Is Best for Your GenAI Use Case?

Introduction When building GenAI applications on AWS, two services usually lead the conversation: Amazon Bedrock and Amazon SageMaker.But which one should you choose?It depends not on which is more powerful, but on your specific use case, skill set, and deployment goals.Let’s break it down. Quick Overview When to Use Amazon Bedrock The fastest way to

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Getting Started with AWS GenAI Stack: What You Need to Know in 2025

Introduction Generative AI isn’t hype anymore; it’s a practical, transformative layer across industries. AWS has rapidly evolved to offer a full-stack suite for teams looking to build, deploy, and scale GenAI applications.If you’re exploring AWS for GenAI in 2025, this guide is your starting point. What is the AWS GenAI Stack? The AWS GenAI Stack

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The Marketplace Checklist for SaaS Startups (What to Do Before You List)

A 2-week delay is nothing. A weak listing? That costs you pipeline. Introduction AWS Marketplace is a powerful distribution channel for SaaS founders.But jumping in without prep? That’s how you end up with: Before you list, check these boxes.It’s not just about tech. It’s about positioning, trust, and speed to value. Pre-Listing Marketplace Checklist (SaaS Edition)

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Why Most Marketplace Listings Don’t Convert (And How to Fix Yours)

If your AWS listing feels invisible, this is the blog you’ve been waiting for. Introduction So you made it. You passed FTR, got listed on AWS Marketplace, maybe even shared it on LinkedIn.But… no leads. No calls. No clicks.Just silence.The truth? Most AWS Marketplace listings aren’t broken; they’re just not built to convert.Let’s break down exactly

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The FTR Checklist Most Founders Miss

You passed security, but did you align with how AWS actually evaluates your product? Introduction Most founders hear “FTR” and think: It’s just a security check.But here’s the truth:FTR isn’t just about encryption and IAM.It’s your first real impression with AWS, and a filter for Co-Sell potential.And if you miss key parts of the process, your listing gets

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What Makes AWS Field Sellers Pick One Partner Over Another

It’s not about who builds better tech, it’s about who’s easier to sell. Introduction You’ve built a great cloud product. You’re listed on AWS Marketplace.Maybe you’ve even passed FTR and gone Co-Sell ready.But still, AWS field sellers aren’t picking you.Why?Because being “approved” is not the same as being recommendable.In this post, we’ll break down what actually

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Do You Really Need an AWS Competency? Here’s When It Pays Off

It’s more than a badge, it’s a buyer signal, but not always the right next step. Introduction If you’re an AWS Partner, you’ve probably heard this at least once:“You should get the Healthcare, Financial Services, SaaS, DevOps, Machine Learning Competency; it’ll help with Co-Sell and credibility.”But what’s rarely explained is: Let’s break down when AWS Competency

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How to Use AWS Marketplace as an Enterprise Foot-in-the-Door

When cold emails don’t work, use AWS’s trust to start the conversation. Introduction If you’ve ever tried to cold-sell a security product to a Fortune 500, you already know the pain: But there’s one trust shortcut that startups and mid-stage SaaS companies overlook:AWS Marketplace can be your fastest enterprise entry point.In this post, we’ll break

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A Breakdown of a Real AWS Listing That Works

What top-performing listings get right, and how you can model yours the same way. Introduction There are 400,000+ products listed across B2B marketplaces.So what makes one AWS listing stand out while another one just… sits there?It’s not just the tech.It’s the clarity, trust, and structure of the listing itself.In this blog, we’ll dissect a real-world AWS Marketplace

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