How AWS partners can leverage FTR readiness, certified competencies, and co-sell programs to drive qualified pipeline and sustainable growth The line is long. The rules are strict. Not everyone gets in.Imagine you’re trying to get into an exclusive club.But once you’re inside, you gain access to the best opportunities, the best rooms, and the right […]
FTR, Competencies & Co-Sell; The Keys to Unlocking AWS Demand Gen Read More »
If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and then wonder why AWS sellers never use them.Here’s the truth: AWS account teams don’t use everything you send. They use the tools that fit their workflow, help them move faster,
The GTM Toolkit AWS Account Teams Actually Use Read More »
Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns, and field support.But here’s the reality: Co-Sell only works if AWS sellers see value in bringing you into deals.And that means shifting the question from:“What can AWS do for us?”“What
What AWS Sellers Really Want from Marketplace Vendors Read More »
Your listing is a tool, not the plan. Introduction Too many vendors treat their AWS Marketplace listing like a go-to-market (GTM) strategy in itself.The thinking goes: “We’re listed now. AWS has millions of customers. Pipeline will flow.” But here’s the truth: AWS Marketplace is not your GTM strategy.It’s a distribution channel, one that works only
AWS Marketplace ≠ GTM Strategy. Here’s Why. Read More »
From setup to scale, what separates listings that sit idle from those that generate pipeline. Introduction Listing your product on AWS Marketplace is just the start.The real challenge isn’t “getting listed”; it’s keeping your listing relevant, discoverable, and conversion-ready as both AWS and your customers evolve.A high-performing AWS Marketplace listing doesn’t just appear; it matures
The Lifecycle of a High-Performing AWS Marketplace Listing Read More »
It’s not about who builds better tech, it’s about who’s easier to sell. Introduction You’ve built a great cloud product. You’re listed on AWS Marketplace.Maybe you’ve even passed FTR and gone Co-Sell ready.But still, AWS field sellers aren’t picking you.Why?Because being “approved” is not the same as being recommendable.In this post, we’ll break down what actually
What Makes AWS Field Sellers Pick One Partner Over Another Read More »
Your tech scales across regions. Does your content? Introduction You’re ready to expand into new AWS regions, maybe EMEA, APAC, or North America. Your product is scalable. Your infra is multi-AZ.But here’s the part most GTM teams overlook:Your content has to scale, too.Because every new region introduces: In this blog, we’ll break down how to prepare your AWS-aligned
How to Prepare for a Multi-Region AWS GTM Rollout (Content Edition) Read More »
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