FTR Validation

Why Marketplace GTM Outperforms Traditional GTM in 2025

Tiers aren’t just about revenue; they’re about readiness. And readiness is content-driven. In the AWS Partner Network (APN), tier upgrades—Select to Advanced, Advanced to Premier, aren’t just status badges. They’re growth catalysts.They unlock more visibility, more funding opportunities, and more internal AWS support.And while revenue is part of the equation, there’s one factor that silently […]

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How AWS Sales Teams Work with Partners to Push Marketplace Solutions

Decoding how AWS sellers and partners collaborate to scale Marketplace growth and win enterprise deals Imagine you’re selling bottled water inside a massive stadium.You could try yelling from the stands, hoping someone walks up.Or, you could get the stadium announcer to say, “This is the water to drink.”That’s what it feels like when AWS sales

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