Enterprise Sales Funnel

How to Refresh a Marketplace Listing Without Losing Co-Sell Momentum

Introduction Your AWS Marketplace listing is live. You’ve passed FTR, unlocked co-sell, maybe even landed a few enterprise deals.But here’s the challenge most partners face:At some point, your listing needs a refresh, whether it’s new features, updated security posture, fresh case studies, or a rebranded positioning.The fear?Refreshing your listing will disrupt your co-sell momentum with […]

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From Listing to Leads: How We Turned AWS Marketplace Into a Funnel

Introduction For most startups, AWS Marketplace feels like a checkbox:“Get listed, pass the FTR, and move on.”But what if your AWS listing could do more than sit passively in a catalogue?For us, it became a lead-generation engine, a funnel that attracted enterprise buyers, shortened procurement cycles, and opened doors to AWS co-sell opportunities.The truth is,

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