Enterprise Procurement

AWS Marketplace Growth – The New Enterprise Channel

Introduction Think back to when Netflix first started. At first, it was just a DVD rental service mailed to your doorstep. Most people didn’t take it seriously compared to the big cable networks.But as streaming matured, Netflix didn’t just compete, it reshaped the entire media industry.That’s what’s happening with AWS Marketplace right now.It began as […]

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Cloud Buyer Behavior: Why Enterprises Prefer Marketplace Procurement

Introduction Picture this: you’re shopping online.You could buy directly from ten different websites, entering your card details each time, signing up for accounts, and managing ten separate receipts.Or… you could just go to Amazon, add everything to one cart, and check out once. Which one would you choose?Enterprises think the same way when they’re buying

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