Pass FTR, equip your PDM, leverage PSA proof, and fund co-marketing to turn AWS into your promoter. Imagine you’re trying to promote your new movie.You could pay for ads yourself. Or… you could get Netflix to feature it on the homepage and push it to millions of subscribers. That’s what happens when you align with […]
MDF, PDMs & PSA Alignment – How to Get AWS to Push You to Clients Read More »
Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all lined up neatly.Which one do you pick? Chances are, it’s the one with: A catchy cover, A clear summary, And maybe even a recommendation sticker that says “Best Seller.” That’s
The Role of Content Marketing in Marketplace Lead Generation Read More »
Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only a few coffee lovers will walk in.Open a stall inside a busy airport. Every single passerby is already a traveler — thirsty, hungry, and ready to buy. That’s the difference
Marketplace Marketing vs Google/LinkedIn Ads – Which Wins? Read More »
Imagine you’re buying a car.The sticker price on the website says $50,000.But when you walk into the dealership, the salesperson whispers:“For you, we can do $45,000 — plus throw in free servicing for a year.” That’s exactly what happens inside AWS, Azure, and GCP Marketplaces through something called Private Offers.And for enterprise deals, it’s pure
Private Offers & Enterprise Deals – Why This Is Marketplace Gold Read More »
Think about how you use Google.When you search for something, do you ever go to page two? Probably not.The same is true inside AWS Marketplace. Enterprise buyers type a keyword, glance at the first page, and make decisions from there.If your listing isn’t showing up, it’s practically invisible.That’s why Marketplace SEO matters. Just like Google
Marketplace SEO – How to Rank in AWS Search & Get Found First Read More »
Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and experiences. They look similar, but when you dig deeper, each one has its own quirks—different deals, loyalty programs, and ways of getting you the best price. Cloud Marketplaces work the
AWS vs Azure vs GCP – Which Marketplace Is Best for Enterprise GTM? Read More »
Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech companies are generating leads, accelerating deal cycles, and unlocking enterprise accounts, when they use it strategically.But here’s the kicker: most companies don’t. There Are Two Kinds of Marketplace Vendors The
Case Study Intro: How Tech Companies Unlock Leads via Marketplaces Read More »
If your reps aren’t using AWS Marketplace as a sales tool, you’re leaving warm leads on the table. Introduction For many AWS Partners, Marketplace feels like a procurement formality.Something your CTO lists, your Partner Manager validates, and your sales team promptly forgets.But what if your SDRs could turn it into a sales shortcut?Most SDRs aren’t
Enable Your SDRs to Sell Through Marketplace Read More »
Introduction If you’re preparing to launch on AWS Marketplace, you’ll quickly face a key strategic question:Do you focus on self-serve buyers, or invest in AWS Co-Sell motions with field sellers?Both paths can work. Both can generate revenue. But they require different content, sales motions, and expectations. In this article, we’ll break down each approach, its
Co-Sell or Self-Serve? Choosing the Right AWS Marketplace Strategy Read More »
You’re not being rejected because your product isn’t good; it’s because your story isn’t clear Introduction You’ve built the product. It works. It’s deployed on AWS.So why did your FTR or Co-Sell submission get delayed…or rejected?Because there’s often a huge gap between what AWS wants and what most startups submit.This blog outlines the most common mismatches between founder-submitted content
What AWS Wants vs What Founders Submit (and Where the Gap Lies) Read More »
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