Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces like AWS, Azure, and Google Cloud have become a key channel for software vendors to accelerate growth, streamline procurement, and reach enterprise customers faster. But here’s the catch — success […]
How to Align Sales Teams with Marketplace Motion Read More »
Introduction For startups building in the GenAI space, this gap between innovation and procurement can be frustrating. You’ve built a powerful model, a transformative SaaS platform, or an API that makes developers’ lives 10x easier. But when it comes time to sell to large enterprise accounts, you hit friction: So how can GenAI startups break
How GenAI Startups Can Win Enterprise Accounts via AWS Marketplace Read More »
Introduction For most startups, AWS Marketplace feels like a checkbox:“Get listed, pass the FTR, and move on.”But what if your AWS listing could do more than sit passively in a catalogue?For us, it became a lead-generation engine, a funnel that attracted enterprise buyers, shortened procurement cycles, and opened doors to AWS co-sell opportunities.The truth is,
From Listing to Leads: How We Turned AWS Marketplace Into a Funnel Read More »
It’s not about who builds better tech, it’s about who’s easier to sell. Introduction You’ve built a great cloud product. You’re listed on AWS Marketplace.Maybe you’ve even passed FTR and gone Co-Sell ready.But still, AWS field sellers aren’t picking you.Why?Because being “approved” is not the same as being recommendable.In this post, we’ll break down what actually
What Makes AWS Field Sellers Pick One Partner Over Another Read More »
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