Simple, flexible pricing that aligns to cloud budgets and wins more AWS/Azure/GCP deals. Imagine you’re at a food court.Every restaurant has the same dish — let’s say noodles.But one vendor sells plain noodles for ₹500, another offers a combo with drinks for ₹600, and another lets you pay by weight at ₹50 per 100 grams. […]
Pricing & Packaging Strategy for Marketplace Success Read More »
Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all lined up neatly.Which one do you pick? Chances are, it’s the one with: A catchy cover, A clear summary, And maybe even a recommendation sticker that says “Best Seller.” That’s
The Role of Content Marketing in Marketplace Lead Generation Read More »
Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only a few coffee lovers will walk in.Open a stall inside a busy airport. Every single passerby is already a traveler — thirsty, hungry, and ready to buy. That’s the difference
Marketplace Marketing vs Google/LinkedIn Ads – Which Wins? Read More »
Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces like AWS, Azure, and Google Cloud have become a key channel for software vendors to accelerate growth, streamline procurement, and reach enterprise customers faster. But here’s the catch — success
How to Align Sales Teams with Marketplace Motion Read More »
Imagine building a house.You wouldn’t start with the roof. You’d start with the foundation, then walls, then finishing touches. Cloud Marketplace GTM works the same way.Too many vendors jump straight to “growth” without fixing the foundation. The result? Their listings look nice but leads never flow. At Marketeering, we break it down into a simple
The 3-Phase Marketplace GTM Framework: Listing → Enablement → Growth Read More »
Imagine you’re buying a car.The sticker price on the website says $50,000.But when you walk into the dealership, the salesperson whispers:“For you, we can do $45,000 — plus throw in free servicing for a year.” That’s exactly what happens inside AWS, Azure, and GCP Marketplaces through something called Private Offers.And for enterprise deals, it’s pure
Private Offers & Enterprise Deals – Why This Is Marketplace Gold Read More »
Think about Microsoft for a second.For decades, they’ve owned the corporate IT world from Windows to Office to Teams.Now imagine what happens when that same trusted brand builds a marketplace for enterprise software and services.That’s exactly what Azure Marketplace is.And while AWS may get more attention, Azure has quietly built one of the strongest GTM
Azure Marketplace GTM Programs You Shouldn’t Ignore Read More »
Introduction Imagine you’ve opened a restaurant in the busiest mall in the city. You put up your signboard, set the tables, and wait for customers.But here’s the problem: nobody shows up.Not because the food is bad. Not because the mall isn’t crowded. But because no one knows your restaurant exists.That’s exactly what happens when tech
Why Just Listing on a Marketplace Isn’t Enough Read More »
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