Simple, flexible pricing that aligns to cloud budgets and wins more AWS/Azure/GCP deals. Imagine you’re at a food court.Every restaurant has the same dish — …

Pass FTR, equip your PDM, leverage PSA proof, and fund co-marketing to turn AWS into your promoter. Imagine you’re trying to promote your new movie.You …

Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all …

Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only …

Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces …

One platform, five solutions, don’t write five times. Write once, then modularize You’ve got more than one AWS-integrated product.Maybe it started with a single SaaS …

Tiers aren’t just about revenue; they’re about readiness. And readiness is content-driven. In the AWS Partner Network (APN), tier upgrades—Select to Advanced, Advanced to Premier, …

Imagine building a house.You wouldn’t start with the roof. You’d start with the foundation, then walls, then finishing touches. Cloud Marketplace GTM works the same …

If AWS is the world’s biggest stage, and Azure is the corporate boardroom, then Google Cloud (GCP) is the playground of innovators. Think about it: …

Imagine you’re buying a car.The sticker price on the website says $50,000.But when you walk into the dealership, the salesperson whispers:“For you, we can do …

Think about how you use Google.When you search for something, do you ever go to page two? Probably not.The same is true inside AWS Marketplace. …

How a multi‑year, multi‑billion‑dollar cloud partnership signals a new era in frontier AI  Setting the scene  In early November 2025, OpenAI and AWS announced a major …

Think about Microsoft for a second.For decades, they’ve owned the corporate IT world from Windows to Office to Teams.Now imagine what happens when that same …

Imagine you’re planning a vacation. You have three big apps on your phone: Booking.com, Airbnb, and Expedia. All three let you book hotels, flights, and …

Decoding how AWS sellers and partners collaborate to scale Marketplace growth and win enterprise deals Imagine you’re selling bottled water inside a massive stadium.You could …

How AWS partners can leverage FTR readiness, certified competencies, and co-sell programs to drive qualified pipeline and sustainable growth The line is long. The rules …

How ecosystem-driven GTM models are transforming how tech companies grow, scale, and sell If your cloud solution is listed on AWS, Azure, or GCP Marketplace …

How aligning your product, partners, and platforms under a marketplace-first GTM unlocks scale and sustainable growth You’ve built your product.You’ve listed on AWS Marketplace (or …

Cloud Marketplaces Aren’t Just for Visibility; They’re for Revenue AWS Marketplace is no longer just a place to list your product. It’s where top tech …

Introduction Think back to when Netflix first started. At first, it was just a DVD rental service mailed to your doorstep. Most people didn’t take …

Introduction Let’s play a quick game.Think about your Instagram profile.You might have a profile picture, a nice bio, and even a few posts.That’s presence. But …

Introduction Picture this: you’re shopping online.You could buy directly from ten different websites, entering your card details each time, signing up for accounts, and managing …

Introduction Imagine you’ve opened a restaurant in the busiest mall in the city. You put up your signboard, set the tables, and wait for customers.But …

Introduction Think about the early days of YouTube.At first, it was just a place to upload videos. But then, creators figured out how to build …

Introduction As an AWS Partner, you’ve likely been told: “Getting the [SaaS / Security / Data & Analytics] Competency should be your next move.” It’s …

Introduction If you’re in tech, you’ve probably heard of AWS Marketplace, Azure Marketplace, or GCP Marketplace. For years, they were seen as simple online catalogs; …

A proven roadmap for going from zero to listed, validated, and ready to co-sell Introduction Getting listed on AWS Marketplace isn’t just about ticking boxes …

If your reps aren’t using AWS Marketplace as a sales tool, you’re leaving warm leads on the table. Introduction For many AWS Partners, Marketplace feels …

Campaign flop? It’s not your product, it’s the content, messaging, or momentum. Introduction You launched the AWS campaign. The emails were sent. The listing went …

Your CFO wants pipeline. AWS wants validation. Here’s how to track both. Introduction You’ve launched your AWS Marketplace listing.You’ve briefed AWS Partner Managers.You’ve even run …

Stop celebrating the listing, start measuring the momentum. Introduction Your AWS Marketplace listing is live. You’ve crossed the technical hurdles, completed the Foundational Technical Review …

If you’re not tapping into these, you’re leaving Co-Sell pipeline on the table. Introduction You’ve listed your product on AWS Marketplace.You’ve passed FTR.You’ve even done …

Introduction If you’re preparing for AWS FTR, Co-Sell, or a Marketplace listing, you’ve likely been told: “You’ll need an architecture diagram.” And what do most …

Introduction Ever had an AWS Partner Manager say, “Can you show it in the console?”That’s not a casual ask.For SaaS and AI startups selling via …

Because your “how-to” content can double as your “why-buy” content. Introduction When you publish an AWS Marketplace listing, you’re required to include usage instructions, step-by-step …

Because sometimes the fastest way to win is through AWS procurement. Introduction One of the most powerful but underused features of AWS Marketplace is the …

Turn AWS private offers into the secret weapon of your field GTM. Introduction Field marketing campaigns, whether regional events, virtual summits, or account-based dinners, are …

Turn your AWS listing into a revenue-generating CTA across every campaign. Introduction You’re listed on AWS Marketplace. Great.But if the only people seeing your listing …

Your Marketplace listing isn’t the end of your funnel; it’s the start of it. Introduction Most companies treat AWS Marketplace as a procurement shortcut or …

One listing. One microsite. Unlimited conversion opportunities. Introduction Your AWS Marketplace listing brings in high-intent traffic, cloud buyers looking for solutions now. But the challenge?You …

Because being listed isn’t enough, your content has to drive action. Introduction Getting listed on AWS Marketplace is a milestone, but it’s not the finish …

AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct …

Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t mean AWS sellers …

If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and …

Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns, …

If you treat Co-Sell like a checkbox, you’ll miss the revenue. Introduction A lot of AWS Partners celebrate the moment they become “Co-Sell Eligible.” They …

One gets you approved. The other gets you pipeline. Introduction When AWS asks for your product description, most partners treat it like documentation: And yes, …

If no one can find your listing, no one can buy it. Introduction You’ve passed the Foundational Technical Review (FTR). You’ve built a polished AWS …

Passing FTR isn’t the finish line. It’s the starting gun. Introduction Congratulations, you’ve passed the Foundational Technical Review (FTR).That’s no small feat. You’ve validated your …

AWS buyers don’t need more options; they need fewer excuses to delay. Introduction Getting listed on AWS Marketplace is only the beginning. What determines whether …

Before AWS reviewers say anything, your conversion rate already has. Introduction You’ve built your product. You’ve deployed it on AWS. You’ve even gone through the …

Success isn’t luck, it’s strategy, structure, and consistency. Introduction There are thousands of products listed on AWS Marketplace.Most sit idle. A handful generate steady leads.And …

Your listing isn’t hidden; it’s just not optimized. Introduction When most vendors think about search engine optimization (SEO), they think about Google.But here’s the overlooked …

Your listing is a tool, not the plan. Introduction Too many vendors treat their AWS Marketplace listing like a go-to-market (GTM) strategy in itself.The thinking …

From setup to scale, what separates listings that sit idle from those that generate pipeline. Introduction Listing your product on AWS Marketplace is just the …

Getting listed was step one. Building a pipeline requires much more. Introduction So you’re live on AWS Marketplace.You’ve done the work, passed the Foundational Technical …

Introduction Your AWS Marketplace listing is live. You’ve passed FTR, unlocked co-sell, maybe even landed a few enterprise deals.But here’s the challenge most partners face:At …

Introduction Processing invoices manually is slow, error-prone, and expensive.Even with basic OCR, you often end up spending hours fixing formatting issues, hunting for missing data, …

Introduction Logs, alerts, and support tickets are the lifeblood of operational visibility in DevOps and IT teams.But the sheer volume can overwhelm even the best …

Introduction DevOps thrives on automation. But as environments grow more complex, static automation rules can create just as much friction as they remove.AWS already gives …

Introduction Customer support is evolving. In 2025, users don’t want to wait in queues or repeat themselves; they expect instant, intelligent responses.With Amazon Lex handling …

Introduction In the age of GenAI, automation is no longer just about replacing human effort—it’s about enhancing decision-making, injecting intelligence into repetitive workflows, and freeing …

Introduction Automation isn’t new. Businesses have been scripting workflows and streamlining processes for decades.But in 2025, AI-fueled automation has fundamentally changed the game.This is no …

Introduction For financial services companies, manual review is one of the biggest operational burdens, especially in areas like KYC (Know Your Customer), fraud detection, and …

Introduction As GenAI moves from demos to production, security and compliance move from afterthought to foundation.Whether you’re building a chatbot, document processor, or AI agent, …

Introduction Large language models are brilliant, but they forget things.They can’t answer questions about your private docs or industry-specific data unless you fine-tune them or… …

Introduction In 2025, GenAI is no longer limited to just words on a screen.From images to text, audio to documents, multi-modal models are now shaping …

Introduction Chatbots aren’t new. But GenAI-powered chatbots? That’s a different ball game, especially when deployed securely, scalably, and serverlessly on AWS. In this guide, we’ll …

Introduction Amazon Titan is AWS’s own family of foundation models, offered via Amazon Bedrock.Unlike OpenAI or Anthropic models, Titan is designed to be enterprise-first, cost-efficient, …

Introduction Building GenAI apps sounds expensive.And sometimes, it is, especially if you jump straight into fine-tuning LLMs or spinning up GPU clusters without a plan.But …

Introduction So you’ve chosen your model, maybe Claude via Bedrock or Falcon on SageMaker.Now the next question hits:Should we fine-tune this model? Or can we …

Introduction For most startups, AWS Marketplace feels like a checkbox:“Get listed, pass the FTR, and move on.”But what if your AWS listing could do more …

Introduction For startups building in the GenAI space, this gap between innovation and procurement can be frustrating. You’ve built a powerful model, a transformative SaaS …

Introduction In the competitive arena of B2B marketplaces and digital platforms, how your business presents itself can make a significant difference in attracting and converting …

Introduction If you’re preparing to launch on AWS Marketplace, you’ll quickly face a key strategic question:Do you focus on self-serve buyers, or invest in AWS …

Introduction If you’re listing your SaaS or AI solution on AWS Marketplace, you’re probably focused on FTR, Co-Sell eligibility, and getting approved.But to win enterprise …

Introduction As the demand for AI-powered solutions surges across industries, AWS Marketplace has emerged as a strategic channel for AI vendors to reach cloud-native buyers, …

Introduction Generative AI is rewriting the rules for how software is built, sold, and adopted.Startups can now build production-ready AI products faster than ever but …

Introduction AI-powered automation can make your workflows faster, smarter, and more scalable, but leadership still needs proof.Measuring ROI isn’t just about showing that automation works, …

Introduction Sales operations (Sales Ops) teams play a critical role in enabling reps to move faster, by providing them with accurate, branded, and customer-specific proposals.But …

Introduction Go-to-market (GTM) teams, sales, marketing, customer success, are under constant pressure to do more with less.SaaS buyers expect faster responses, personalized outreach, and clear …

Introduction Downtime is expensive. In a cloud-native environment, even a few minutes of service disruption can mean lost revenue, SLA breaches, and customer churn.The good …

The one-pager that proves you’re not just ready to sell but ready to scale with AWS Introduction If you’re working with your AWS Partner Manager …

If your product can’t be deployed easily, it won’t be validated—no matter how good it is Introduction The Deployment Guide is one of the most overlooked yet …

Pass your Foundational Technical Review faster by showing up prepared Introduction The Foundational Technical Review (FTR) is one of the most critical steps in any AWS Partner …

Spoiler: Your usual success story won’t cut it. Introduction So you’re ready to start co-selling with AWS—or you’ve been nudged by your Partner Manager to submit …

Short answer: Yes. Long answer: Only if you want to get it right the first time. Introduction Your product is built. Your architecture is solid. …

It’s not about making it pretty—it’s about making it clear Introduction When AWS reviewers ask for your “architecture diagram,” they’re not looking for a poster-worthy …

Failing the Foundational Technical Review usually has nothing to do with your product Introduction AWS’s Foundational Technical Review (FTR) is often treated like a technical …

Great code can fail if your content doesn’t make it clear Introduction You’ve built the product. It runs beautifully on AWS. You’re ready to list, …

If you’re planning to list your solution on AWS Marketplace or enroll in a Co-Sell program, there’s one acronym you’ll hear right away: FTR—Foundational Technical …

If you’re a SaaS company selling cloud-based software or APIs, AWS Marketplace may be the most underutilized growth channel in your GTM stack. But what …

Why Marketplace Listings Are Underrated Growth Channels And How to Get Them Right Cloud marketplaces like AWS, Microsoft Azure, and Google Cloud Platform (GCP) have …

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