Introduction If you’re preparing for AWS FTR, Co-Sell, or a Marketplace listing, you’ve likely been told: “You’ll need an architecture diagram.” And …
Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t …
You’re not just getting validated. You’re building partner confidence. Introduction If you’re treating the Foundational Technical Review (FTR) like a boring AWS prerequisite, you’re …
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Pricing & Packaging Strategy for Marketplace Success
Simple, flexible pricing that aligns to cloud budgets and wins more AWS/Azure/GCP deals. Imagine you’re at a food court.Every restaurant has the same dish —
MDF, PDMs & PSA Alignment – How to Get AWS to Push You to Clients
Pass FTR, equip your PDM, leverage PSA proof, and fund co-marketing to turn AWS into your promoter. Imagine you’re trying to promote your new movie.You
The Role of Content Marketing in Marketplace Lead Generation
Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all
Marketplace Marketing vs Google/LinkedIn Ads – Which Wins?
Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only
How to Align Sales Teams with Marketplace Motion
Building Synergy Between Direct Sales and Cloud Marketplace Strategy In today’s digital-first world, the way organizations buy and sell technology is changing fast. Cloud Marketplaces
How to Scale Your Content Across Multiple AWS Products
One platform, five solutions, don’t write five times. Write once, then modularize You’ve got more than one AWS-integrated product.Maybe it started with a single SaaS
Why Marketplace GTM Outperforms Traditional GTM in 2025
Tiers aren’t just about revenue; they’re about readiness. And readiness is content-driven. In the AWS Partner Network (APN), tier upgrades—Select to Advanced, Advanced to Premier,
The 3-Phase Marketplace GTM Framework: Listing → Enablement → Growth
Imagine building a house.You wouldn’t start with the roof. You’d start with the foundation, then walls, then finishing touches. Cloud Marketplace GTM works the same
GCP Marketplace Lead Gen Opportunities for SaaS Vendors
If AWS is the world’s biggest stage, and Azure is the corporate boardroom, then Google Cloud (GCP) is the playground of innovators. Think about it:
Private Offers & Enterprise Deals – Why This Is Marketplace Gold
Imagine you’re buying a car.The sticker price on the website says $50,000.But when you walk into the dealership, the salesperson whispers:“For you, we can do
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Pricing & Packaging Strategy for Marketplace Success
Simple, flexible pricing that aligns to cloud budgets and wins more AWS/Azure/GCP deals. Imagine you’re at a food court.Every restaurant has the same dish —
MDF, PDMs & PSA Alignment – How to Get AWS to Push You to Clients
Pass FTR, equip your PDM, leverage PSA proof, and fund co-marketing to turn AWS into your promoter. Imagine you’re trying to promote your new movie.You
The Role of Content Marketing in Marketplace Lead Generation
Turn your AWS/Azure/GCP listing into a lead engine with case studies, ROI tools, and sales-ready assets. Imagine you walk into a bookstore.Thousands of titles, all
Marketplace Marketing vs Google/LinkedIn Ads – Which Wins?
Let’s say you’re running a café.You’ve got two ways to bring in customers: Put up billboards around the city. Thousands will see it, but only
