Introduction If you’re preparing to launch on AWS Marketplace, you’ll quickly face a key strategic question:Do you focus on self-serve buyers, or …
Introduction AI-powered automation can make your workflows faster, smarter, and more scalable, but leadership still needs proof.Measuring ROI isn’t just about showing …
Introduction If you’re listing your SaaS or AI solution on AWS Marketplace, you’re probably focused on FTR, Co-Sell eligibility, and getting approved.But …
Top Stories
Recent Stories
How to Turn AWS Marketplace Listing Views into Demo Requests
Because being listed isn’t enough, your content has to drive action. Introduction Getting listed on AWS Marketplace is a milestone, but it’s not the finish
Stop Building Decks. Build Value Stories.
AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct
The Co-Sell Readiness Checklist (Real Examples)
Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t mean AWS sellers
The GTM Toolkit AWS Account Teams Actually Use
If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and
What AWS Sellers Really Want from Marketplace Vendors
Hint: It’s not your 40-slide deck. Introduction When partners talk about Co-Sell, they often think of what they want from AWS: introductions, pipeline, joint campaigns,
AWS Co-Sell Isn’t a Badge, It’s a Pipeline Strategy
If you treat Co-Sell like a checkbox, you’ll miss the revenue. Introduction A lot of AWS Partners celebrate the moment they become “Co-Sell Eligible.” They
Is Your Product Description Selling or Just Explaining?
One gets you approved. The other gets you pipeline. Introduction When AWS asks for your product description, most partners treat it like documentation: And yes,
Using Tags, Keywords, and Categories to Win Placement
If no one can find your listing, no one can buy it. Introduction You’ve passed the Foundational Technical Review (FTR). You’ve built a polished AWS
You’re Approved for FTR, Now What?
Passing FTR isn’t the finish line. It’s the starting gun. Introduction Congratulations, you’ve passed the Foundational Technical Review (FTR).That’s no small feat. You’ve validated your
The Offer Structure That Encourages Faster Decisions
AWS buyers don’t need more options; they need fewer excuses to delay. Introduction Getting listed on AWS Marketplace is only the beginning. What determines whether
Quick Navigation
Most Popular Stories
How to Turn AWS Marketplace Listing Views into Demo Requests
Because being listed isn’t enough, your content has to drive action. Introduction Getting listed on AWS Marketplace is a milestone, but it’s not the finish
Stop Building Decks. Build Value Stories.
AWS sellers don’t need more slides. They need stories they can tell in 2 minutes. Introduction When most partners get Co-Sell eligible, their first instinct
The Co-Sell Readiness Checklist (Real Examples)
Don’t go to AWS sellers empty-handed. Introduction Becoming Co-Sell eligible is exciting. But here’s the catch: just because you can Co-Sell doesn’t mean AWS sellers
The GTM Toolkit AWS Account Teams Actually Use
If it’s not in their workflow, it doesn’t exist. Introduction Most partners build mountains of content, sales decks, long case studies, technical deep dives and
