Turn AWS private offers into the secret weapon of your field GTM.
Introduction
Field marketing campaigns, whether regional events, virtual summits, or account-based dinners, are all about creating demand and accelerating deals.
But here’s what most AWS Partners miss:
You can use AWS Marketplace offers as part of those campaigns.
When positioned correctly, Marketplace private offers become more than a billing path; they become a conversion incentive inside your events, ABM campaigns, and co-marketing motions.
Why Use Marketplace in Field Marketing?
Because buyers trust AWS. When you tie your campaign to Marketplace, you’re leveraging:
- Procurement simplicity → Buyers can buy under their existing AWS contract
- Budget alignment → Spend counts against Enterprise Discount Programs (EDP)
- Buyer urgency → They often need to “burn down” AWS credits before year-end
- Co-Sell alignment → AWS field teams are more likely to support a campaign with Marketplace in the mix
How to Integrate Marketplace Offers into Field Campaigns
1. Event CTA: “Available Now via AWS Marketplace”
At the booth, on your slides, or in handouts, highlight:
- Your Marketplace listing
- The ability to deploy in <1 hour
- A private offer pilot (e.g., 30-day credit or trial)
This gives attendees a next step they can take immediately after the event.
2. ABM Campaigns with Private Offer Hooks
When running account-based marketing (ABM) campaigns:
- Send a co-branded AWS offer deck to target accounts
- Frame it as:
“Skip procurement; activate your solution via AWS Marketplace private offer.”
This reduces objections from procurement-heavy accounts.
3. Partner-Led Field GTM
If you’re co-hosting an event with AWS:
- Bundle your campaign with Marketplace positioning:
“This solution is already listed on AWS Marketplace; eligible for EDP spend.” - Give AWS Partner Managers a ready-to-send private offer link they can use in follow-ups.
4. Post-Event Nurture with Marketplace Incentives
After an event, send follow-up emails like:
“Thanks for joining us at [Event]. As mentioned, you can deploy our solution directly via AWS Marketplace, available as a private offer with [X credits/Y trial length].”
This turns your event into a deal-closing accelerator.
Example Campaign Flow
- Pre-event outreach → “Meet us at AWS Summit. We’re offering private AWS Marketplace pilots for select accounts.”
- At the event → Booth signage: “Deploy via AWS Marketplace in <1 hour.”
- Post-event email → “As discussed, here’s your private AWS offer link.”
- ABM retargeting → LinkedIn ads: “Activate your pilot via AWS Marketplace.”
Conclusion
Field marketing isn’t just about generating interest; it’s about closing the pipeline.
By integrating AWS Marketplace private offers into your campaigns, you:
- Give buyers a frictionless next step
- Align with AWS sellers and budgets
- Turn one-time event buzz into real deals
Want us to build an AWS field marketing kit (event decks, private offer CTAs, follow-up templates)?
Contact us for more details.
