Introduction
Picture this: you’re shopping online.
You could buy directly from ten different websites, entering your card details each time, signing up for accounts, and managing ten separate receipts.
Or… you could just go to Amazon, add everything to one cart, and check out once.
Which one would you choose?
Enterprises think the same way when they’re buying software and cloud services.
That’s why more and more CIOs, CTOs, and procurement teams are shifting to cloud marketplaces like AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace.
The Old Way of Buying Tech
Not too long ago, enterprise software deals looked like this:
- Endless RFPs and vendor evaluations
- Months of contract negotiations
- Separate billing and compliance checks for every vendor
- Procurement cycles dragging on for 6–12 months
In today’s fast-paced world, that’s just too slow.
Why Marketplaces Win Buyer Trust
Cloud Marketplaces simplify everything:
- Pre-approved vendors → Buyers don’t need to vet you from scratch. If you’re listed, you’ve already cleared compliance hurdles.
- One bill, one vendor → Instead of juggling multiple contracts, enterprises get a single cloud invoice.
- Speed to value → What took months can now take weeks — sometimes even days.
- Cloud credits → Many enterprises have already committed millions to AWS, Azure, or GCP. Buying through the marketplace helps them burn those credits faster.
For a CIO under pressure to move fast, this isn’t just convenient, it’s a no-brainer.
The Buyer’s Psychology
Here’s what goes through an enterprise buyer’s head:
“If it’s on AWS Marketplace, it’s probably safe.”
“If I can pay with my existing cloud budget, I don’t need extra approvals.”
“If AWS sellers are recommending this, it must be worth considering.”
Marketplaces act as both a trust signal and a shortcut.
The Competitive Edge
Vendors not listed on marketplaces face two problems:
They’re harder to find
They’re harder to buy
Meanwhile, vendors on marketplaces are:
Discoverable through marketplace search
Supported by cloud sales reps
Easier to purchase via pre-approved contracts
In a competitive deal, that marketplace advantage can be the difference between winning and losing.
Conclusion
Enterprise buyer behavior is clear:
They prefer faster, simpler, safer procurement.
Cloud Marketplaces deliver exactly that.
So while you’re chasing leads with ads and cold calls, remember, your buyers might already be looking for you on AWS, Azure, or GCP Marketplace.
The only question is:
Will they find you there?
At The Scribe, we help companies not only list on marketplaces but also align with how enterprise buyers actually purchase today.
If your target clients are shopping in the cloud, it’s time to meet them there.
