Introduction
Ever had an AWS Partner Manager say, “Can you show it in the console?”
That’s not a casual ask.
For SaaS and AI startups selling via AWS Marketplace, in-console proof points are the fastest way to earn trust with AWS field teams and buyers alike.
But what are they? And how do you build one without weeks of engineering?
Let’s break it down.
What Is an In-Console Proof Point?
It’s a real, guided experience inside the AWS Management Console that shows your product doing one thing well, without a full onboarding or sales call.
Think of it like a “mini POC” that:
- Deploys instantly (or runs in your sandbox)
- Uses real AWS services
- Solves a specific business problem
- Produces a visual or verifiable result in under 10 minutes
It’s not a demo. It’s not a case study.
It’s proof, from the console.
Anatomy of a Great Console Proof Point
Here’s what AWS PMs love to see:
| Element | Why It Matters |
|---|---|
| Uses AWS-native services | Shows integration with AWS ecosystem |
| Self-contained and fast | Avoids engineering support or long setup |
| Clear outcome | Produces a graph, alert, email, or visual result |
| Click-to-deploy or scripted | Minimizes human error during testing |
| Maps to a vertical use case | Helps PMs pitch it to specific customers |
Examples That Work
- GenAI Chatbot for HR teams
- Lex + Lambda + Bedrock deployed in one click → returns HR policy answers
- Security Anomaly Detector
- CloudTrail + Lambda + Bedrock → explains unusual IAM changes
- SaaS Data Sync Tool
- Connects RDS → pushes to Redshift → confirms via CLI/CloudWatch
- Cloud Cost Optimizer
- Scans EC2 usage → recommends rightsizing → generates PDF report
Where AWS PMs Come In
Your Partner Manager isn’t just your sponsor, they’re your amplifier.
Give them an in-console proof point and they can:
- Share it internally with AWS field sellers
- Walk buyers through it live
- Include it in Co-Sell planning sessions
- Feature it in AWS GTM newsletters or vertical briefs
Pro Tip: Bundle your proof point with a 1-pager + architecture diagram + CPPO offer for maximum activation.
Tools to Build One Quickly
- CloudFormation or AWS Service Catalog for click-to-deploy
- Lambda + EventBridge for triggers
- Amazon Bedrock for GenAI logic
- Step Functions for orchestration
- CloudWatch Dashboards for output visualization
Bonus: Use AWS Workshops Studio to create a guided walkthrough.
Conclusion
In-console proof points are one of the most underused GTM weapons for AWS Partners.
They take a bit of prep but unlock outsized visibility, trust, and acceleration inside AWS.
If a Partner Manager can show your product working in 5 minutes, you become immediately pitchable.
Want help designing a deployable, Co-Sell-ready console proof point?
Contact us for more details.
